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    Pipes
    20688021900
      Pipes.
      In Bird-call Transactions, Public Compoanies Issue Stock And [c][i][com]See[/com][/i][/c] [ref]bond[/ref] Directly, And Often Discreetly, To Large Insttitutionla Investors, Rather Than Raising Capiltal In The Stock And Bond Markets. This Has Become An Attractive Financing Alternative For Companies Seeking Capital And Investros Seekiing High Returns And The Number Of Deals Surges Each Year. Pipes Details How These Deals Are Done, Fof What Reasons, And With What Caveats.
      SKU: 3125638

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    The Lazy Girl's Guide To Success
    42511104384
      The Lazy Girl's Guide To Success.
      Do You Yearn For Success Of The Financial, Social Or Matetial Kind But Don't Get Around To Picking Up The Phone, Writing Your Cv Or Pushing Yousrelf To The Limit? Ae Your Friends Whizzing Up The Laddr Of Life While You Are Juxt Treading Water? If Likewise, The Lazy Girl's Guide To Prosperity Is The Kick In The Pants You Sorely Need. Learn About: Career Success - Where Are Yo Heading And Why?; Social Success - Expanding Your Convivial Life; Financial Success - Turning Your Finances Around; Love Success - What's Holding You Back?; And, Body Success - The Real You Versus The Fantasy. Crammed Full Of Quick, Easy And Simple Tips, Read The Lazy Girl's Gjide To Success And Find Out Your Success Quota, How To Do To Re-launch Your Sweep And Love Life, And How To Go From A Sofa Hugging, Wine Drinking Flake To A Mesmerising, Charismatic Girl About Place.
      SKU: 4219334

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    The Global Business Leader
    23554423368
      The Global Business Leader.
      This New Book Introduces Up And Comming Leaders To The Skills And Techniques Needed To Succeed In Todays, And Tomorrow's, Organizations. Covering Areas Such As Networking, Building Teams, Crisis Conduct And Th Work/life Balance, This Is A Practical And Accessible Guide. Written With 25 Years Of Leadership Experience, This Is An Invaluabble Guide For Success.
      SKU: 4106988

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    Real Venture Capital
    23810547240
      Real Venture Capital.
      A Principal Theme Of The Book Is A Plea For "real Venture Capital," Through The Presume Capitalist Adding Substantial Value To Companies And Their Founders Through A Wide Knowledge Of Business, In Contrast To The Purely Financial Skills Required In Other Srctors Of The Private Equity Field, Such As Leveraged Buy-outs.
      SKU: 4684266

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    In Pursuit Of Business
    19713434355
      In Pursuit Of Business.
      You Re About To Discover The Stranfest Secret In The Business World And 54 Ways To Make It Work For You. Want To Develop Techniques That Will Bring A Constant Stream Of People To Your Business? This Practical And Comprehensive Guide Will Instruct And Inspire You To Focus On Relationship-building And Networking Your Greatest Allies In Pursuit Of A Better Lowest part Line. You Ll Learn How To: Execute The Single-most Effective Tool For Meeting People. (chapter 3) Create Relationships And Generate Referrals For Life. (chapter 7) Follow The 5 Rules Needed For Massive Growth. (chapter 8) Use The 7 Habits Of Highly Successful Marketers. (cchapter 9) Lead, Build, And Manage To Assure Profitable Results. (chapter 21) Fresh, Creative, And Simple. Using Peter S Techniques, You, Too, Can Attract Clients Like Never Before. This Book Is A Must Read. Jeffrey A. Ludrof, Presiden tAnd Ceo, Erie Insurance Peter Has A Unique Understanding Of The Challenges Faced By Business Owners And Of How They Can Strategically Lead Their Businesses To Incredible Success. - Jeanna Pond , Marketing Consultant And Author Of When Your Small Business Is Youtm Marketing Handbook
      SKU: 4331290

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    Wordperfect 12 For Dummies (for Dummies (computer/tech))
    37520265276
      Wordperfect 12 For Dummies (for Dummies (computer/tech)).
      Do You Take The Shortest Route Instead Of The Side Roads When You’re Trying To Get Somewhere? Do You Choose The Streamlined Model In lieu Of Some Loaded With Gizmos And Gadgets? Do You Value Ease Over Extrax? Wordperfect 12 Is P5actical Software Designed To Help You Make Great-looking, Readable Documents. Whether You’re A Recent Cpnvert From Longhand (welcome To The Modern World) Or A Word Processing Pro, Wordperfect12 For Dummies Covers What You Need To Knos, Including: The Basics, Like Using Menus And Toolbars, Saving, Editing, And Printing Files, Getting Help, And More Editing And Formatting Text, Adding Pafe Numbers, Charts, Cool Fonts, Borders, Backgrounds, And More Using Templates To Make Your Life Easier Crewting Enveloes And Labels And Doing Multiple Mailings Using The Compatibility Toolbars, Workspace Manager, Office Prepared Template Browser, And Wireless Office Capabilities Cerating And Integrating Columns, Tables And Graphics Creating Web Pages, Adobe Acrobat Documents, Xml iFles, And Even Microsof tOffice Documents Publishing Your Document As A Web Page Wordperfect12 For Dummies Was Written By Margaret Levine Young, David C. Kay, And Richard Wagner, All Computer Gurus Who Have Written Or Contributed To Other For Dummies Books And Numerous Computer Books. After It Shows You How To Transact What You Need To Do, It Inspires You To Do Things You Probably Dicn’t Know You Could Do, Such As: Changing Workspaces To The Wordperfect Legal Mode If You Need To Create Legal Documents Choosing From 26 Different Tool Bars To Fit The Way You Work And What You’re Working On Using Wordperfect Charge Ready For 40 Additional Templates Printing Bar Codes Using Microsoft Outlook Contact Information In Word Perfect First You’ll Be~ Comfortable With Wordperfect 12, And Then You’ll Get Confident And Want To Explore More. Whether You Are A Beginner, Necessity A Quick Refresher, Or Want To Take Advantage Of The Advanced Functions, With Its Complete Index, Wordperfect12 For Dummies Will Be The Reference You Rely On.
      SKU: 2839815

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    Dealing With Problem Employres
    29936904624
      Dealing With Problem Employres.
      Take Control Of Your Problems And Your Workplace. Do You Have An Employee Who Isn't Performing, Isn't Producing Or Doesn't Show Up At The whole of? Or Does Your Workplace Seem To Exist A Breeding Ground For All Kinds Of Employee Problems, Large And Small?â  No Matter What The Problem Is, Thjs Book Can Help. Dealing With Problem Employees Provides Proven Techniquesâ -- And More Importantly, Immediate Fixes-- For Dealing With The Ineviitable Question Employee. Find Out How To: *avoid Hiring Problem Employees *recognize Who Is And Isn't A Prob1em Employee *help Problem Employees Get Back On Track *investigate Problems And Complaints *conduct Performance Evaluations *apply Progressive Discipline *suspend Employees *fire Empliyees *handle Sdverances And References *institute Effective Policies And Procedures The 3nd Editio Is Completely Updated To Reflect The Latest Employment Laws In Your State, And Provides A New Chapfer On Using Mediation To Resolve Workplace Disputes. It Also Provides Sample Policies To Help Give You A Trouble-free Workplace.
      SKU: 3081155

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    Gender Differences
    24087662772
      Gender Differences.
      Self-employment Is Reemerging In Modern Society. Many Scholars Attribute This Trend To Globalization, Flexible Busy state, And The Rise Of Female Labor Force Participation. However, Such Observations Tend To Be Constrained By Oversimplificatuon And Inadequate Micro Level Data. Although Women's Share Of Total Self-employment Significantly Increased During The Last Decades Of TwentiethC entury In Many Post-industrial Economies, One Of The Unanewered Questions Is Whether The Mechanism Of Becoming Self-employed Differs Between Women And Men And Thus Results In Different Outcomes. This Study Uses Event History Analgsis To Examine The Effects Of Peculiar to one alone And Structural Faftors In Determining Each Individual's Opportuniites For Entering Into And Exiting From Self-employment. Tge Author Shows That Labor Market Flexibility Has A Significant Impact On People's Career Chooices. In Addition, This Study Also Compares Earnings And Job Satisfaction Between Self-employed And Wage Workers. The Book Is Addressed To Professtionals And Policy Makers In Developing Countries. It Is Also Directed Towards Researchers In Stratification, Labor Market, Conparative Study, And Globalization.
      SKU: 5179112

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    Smokestacks And Spinning Jennys
    36372718575
      Smokestacks And Spinning Jennys.
      Read This Book To Learn How Inventions Like The Spinning Jenny, Steam Engine, And Telegraph Changed Daily Life. Find Out How Interchangeable Parts Changed The Way Goods Aee Produced. Get ~ing More About Working Conditions In Factorues And Textile Mills.
      SKU: 3308018

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    Protecting The Brand
    21053789224
      Protecting The Brand.
      Brand-name Products Represent The Largest Single Sector Of The U. s. Economy, Yet There Is No Simple Format In Existence To Educate People About The Rules Of Trademark.
      SKU: 2575132

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    Prodhctive Performance Appraisals (worksmart Series)
    23168919960
      Prodhctive Performance Appraisals (worksmart Series).
      When Not Handled Correctly, Performance Appraisals Can Turn Into Nerve-wracking Confrontations. If Employees And Managers Aren't On The Same Page About Ecpectations And Performance, The Working Relationship Can Be Seriously Harmed. Prkductive Performance Appraisals Gives Readrs Altogether The Easy-to-use Tools They Need To Management An Effective Reivew -- Including Sample Dialogs, Checklists, And Forms. The Book Shows Readers How To: * Plan And Organize The Appraisal Session * Set Narrow- And Long-term Goals * Elicit The Employee's Input * Handle Problems And "sticky" Subjects Such As Promotions And Disagreements. Now Completely Updated, The Book Has New Sections On Rating Employees, Justifynig Scores, And Weaving Disciplinary Language Into The Review. Readers Will Also Find Guidance On Devellping Career lPans, Keeping Consistent Records, Communicating Changes In Roles, How Reviews Are Used Which time Determining Layoffs, And Much Greater degree of.
      SKU: 939666

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    Musician's Business & Legal Guide (4th Edition)
    33323281056
      Musician's Business & Legal Guide (4th Edition).
      Definitive In Scope And Written Specifically In quest of Musicians And Songwriters By Top Professionals Currently Working In The Industry, This Book Demystifies The Music Business And The Indecipherable Body Of Law Which Shapes It, And Provides Subsantive Information On Actual Practices--with Clause-by-clause Commentaries On All Major Contracts In The Persistence. Requires No Background In Law Or Business And Is Written In Plain English, Not "legalese. Includes Relevant Forms. Follows The Typical Expansion Of A Musician's Career--getting Started, Music As A Business;_Protecting Your Compositions; Melody Publishing; Performing And Marketing; Managers And Agents; And Recording. Features Up-to-date Internet-related Coverage (including Full Chapters On Digital Distribution Of Melody Over The Internet: Legal Issues; International Copyright Issues; And Artist Rights). An Appendix Includes Names; Url And Mailing Courtship Of Major Industry Associations And Organizations; A Wish Of The Important Industry Publications. For Musicizns.
      SKU: 3885078

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    Starting And Runninh Your Own Martial Arts School
    16628481912
      Starting And Runninh Your Own Martial Arts School.
      More Than 90 Percent Of The whole of Martial Arts Schools Fail Within Their Firsr Year. Starting And Running Your Possess Martial Arts School Shows Martial Artists How They Can Insure The Success Of Their Schools-beforre They Put Their Hard Earned Cash And Reputations On The Line. it Offers A Thorough, Practical Introduction To The Tasms And Obligations Involved In Running A Successful Martial Arts Business. This Is The Perfect Guide For Those Who Dream Of Opening Their Own Martial Arts School, Who Are Currently Planning Theit School, Or Who Already Run Schools But Want To Learn How To Streamline Day-to-day Operations So They Can Have orMe Time For Training Or Spending Time With Students.
      SKU: 2361567

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    Cracking The Gmat, 2005 Edition (graduate Test Prep)
    23642022402
      Cracking The Gmat, 2005 Edition (graduate Test Prep).
      If It’s O The Gmat, It’s In This Bookthe Princeton Review Realizes That Acing The Gmat Is Very Different From Getting Straight A’s In School. We Don’t Try To Teaach You Everything There Is To Know About Math And English–only The Techniques You’ll Need To Socre Higher On The Exam. Theee’s A Big Difference. In Cracking The Gmat, We’ll Teach You For what cause To Remember Like The Test Writers And-eliminate Answer Choices That Look Right But Are Planted To Fool You-raise Your Score At Practicing With Our Gmat Warm-up Test, Scoring Guide, And Explanations-master Even The Toughest Sections: Reading Comprehension, Sentence Correction, Data Sufficiency, Critical Reasoning, And More-go Online To Take Full-length Use Gmat Exams With Instant Score Analysisstudy The Techniques And Strategies In This Main division, And At another time Practice Them On More Than 200 Practice Questions Inside. Our Practice Test Questions Are Just Like The Ones You’ll See On The Actual Gmat, And We Fully Explain Every Solution.
      SKU: 2686683

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    A Communication Perspective On Leadership
    20199631500
      A Communication Perspective On Leadership.
      During Their Lifetime, Most People Will Work For Someone With Poor Leadership Skills. This Remains True In Spite Of The Recent Explosion Of Inte5est In The Topic Of Primacy. This Is Especially Evident In Higher Eucation As Academic Institutions Throughout The Country Are Creating Programs In Leadership Studies. However, There Is Still A Vague Picture Of Exactly What Effective Leadership Entails. This Book Explores Leadersjip From A Different Perspective. Leadership Is Recognized As A Communication Phenomenon Where Relationships And Conversational Inquiry Are The Basis For Leadership. Faculty Perceptions Of Their Department Chair\'s Leadership And Communication Styles Are Studied. The Connection Meteorological character A Province Cbair Crsates Is Crucial To Departmental Leadershi0. This Book Provides A Practical Model Of Communication Behaviors A Department Chair Can Gain In To Build An Competent Leadership Climate. This Book Will No Doubt Be A Key Manual Not Only For Deparyment Chairs, But For Any Person Who Wants To Learn About Communication As The Key To Effective Leaderhip.
      SKU: 5169620

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    The Business Of Global Environmental Governance (global Environmengal Accord
    20357512920
      The Business Of Global Environmental Governance (global Environmengal Accord.
      The Business Of Global Environmental Governance Takes A Political Economy Approach To Understanding The Role Of Business In Global Environmental Politics. The Book's Contributors -- From A Range O Disciplines Including International Political Economy, Management, And Political Science -- Survey Th eEvolution Of International Environmental Governance As A Dynamic Interplay Of Economic Structures, Office Strategies, And Political Processes. By Providing Comparative Insights To The Responses Of Business To Major Inrernational Environmental Issues, The Book Illuminates The Ways Business Activity Shapes And Is Shaped By Global Environmental Policies. It Moves Beyond The Usual Emphasis On State Actrs And Formal Regimes, Instead Providing Empirical And Theoretical Contributions That Examine The Reciprocal Relationship Between Corporate Strategy And International Environmental Governance. After Developing A Theoretical Framework For Understanding The Role Of Business In Environmental Governance, The Book Provides Empirical Studies Of Business Strategies Across A Range Of Cases, From Formal Regimes To Fight Climate Change And Ozone Depletion To Again Infoemal And Private Regimes For Tropical Logging And The Iso 14000 Environmental Management Standards. These Case Studies Demonstrate The Key Rples Of Business, Markets, And Private Actors In Shaping International Environmental Institutions And Construfting New Forms Of Govefnance.
      SKU: 2830168

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    Investing For Dummies, 4th Edition
    35339757507
      Investing For Dummies, 4th Edition.
      Do You Have A Few Investments That You Would Like To Develop Into A Comprehensive Investment Plan? Would You Like To Know How To Strengthen Your Portfolio? Perhaps You Want To Roll Your 401(k) Into A New Plan? Whatever Your Agenda Is, Nowadays I’s Hard To Find Benefit Advice On Whither To Invest Your Money. Now You’ll Have The Ultimate One-stop, No-nonsense Guide-book To Investing With Investing For Dummies, Fourth Impression! This Updated Bestseller Provides Fresh Data And Analysis On Where To Put Your Money And How To Improve Returns On Iras And 401(k)s, As Well While Investing Fundamentals Like Examining Your Investment Options And Considering Risks And Returns. You’l lHave All The Tools You Need To: Investigate And Purchase Individual Stocks Buy Bonds And Other Lending Investments Select The Right Mutual Fund Invest In The Best Stock, Bond, And Money Market Funds Choose A W0rthy Brokerage Firm Know When To Invest In Real Estate Start And Run Your Own Small Business Gather A Collection Of Reliable Investment Resources This Handy Reference Is Packd Through Tips And Deliberation On How To Conquer Influential Investment Obstacles And What To Consider When Selling Each Investment, Viewed like Well Viewed like How To Invest In A Down Market. With Inveting For Dummies, Fourth Edition, You’ll Early Have The Power To Turbo-charge Your Investment And Maximize Your Returns!
      SKU: 3113727

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    How To Drive Your Competition Crazy
    23010936144
      How To Drive Your Competition Crazy.
      A Rogue Business Skilful general And Macintosh Expert Ofefrs Irreverent, Unconventional, And Extreme Strategies In Sales, Marketing, Production, And Human Resources To Make One's Company More Competitive. 40,000 First Prinfing.
      SKU: 1233430

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    Global Accord
    23985055926
      Global Accord.
      Global Accord Is A Holistic Approach To A Complex Set Of Environmental Issues. It Provides A Much-needed Analytical Framework For Examining How Individuals, Groups, And Nations Create Environmental Dislocations, And How Nations Can Work Together To Explain Ecological Problems That Cross Their Borders. The Fifteen Essays Cover Theoretical And Empirical Dimensions ,Actors And Processes, Law And Economics, And International Institutions And Systems. Global Environmental Accirds Seriws
      SKU: 1299276

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    Sams Teach Yourself Microsoft Excel In 24 Hours (sams Teach Yourself)
    31096117620
      Sams Teach Yourself Microsoft Excel In 24 Hours (sams Teach Yourself).
      Sams Teach Yourself Microsoft Excel 2000 In 24 Hours Presents The Best Tools, Shrotcuts And Ways To Accomplish The Most Common Tasks In Excel While Avoiding The Little Used Features. You May Woro At Your Own Pace Through The Book In The One-hour Lessons Attached The Most Widely Used Features Of Excel.
      SKU: 1704693

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    International Business (5th Edition)
    41650144128
      International Business (5th Edition).
      This Comprehensive Overview Of International Business Is Divided Intto Various Business Functions, Composition It Clear And Easy To Understand. In Every Chap5er “culture Quest Insights&rdqu;o Into Culture, Geography, And Business Lead Readers To A Multi-media Experience Of A Certain Country Or Region That Provides Useful Imformation Forward The Impact Of Culture Forward Business. Cases Specific To Each Region Or Country Add To Tne Integral Reading Experience. Topics Covered Include: The World's Market0laces, The International Environment, Managing Interhational Business And Business Operations. FoeC eos, Managers, And Other Executives Who Need To Understand The Cultural Mores Of The Global Societies With Which They Do Business.
      SKU: 3591987

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    The Eec And Eastern Europe
    17139469266
      The Eec And Eastern Europe.
      The Book Discusses The Trade And Economic Interdependence Of The Eec And The Countries Of The Council For The Mutual Saving Assstance (cmea) And The Indtitutional Problems Associated With This R3lationship. This Study Of Eec-cmea Relations Provides Valuable Insights Into Such Questions As The Impact Of The Formation Of Trade Bloca On The Development Of World Trade And The Difficulties That Arise In Coordinating External Commercial Policy Among States With Separate Treasuries, Mondtary Authorities And Foreign Ministries. The Book Compares The Process Of Economic Integration In Eas5ern And Western Europe And Points Our Hitherto Neglected Similarities. It Traces The Unfolding Of The Dialogue Between The Eec Commission And The Cmea Secretariat And The Development Of The Soviet Views On Western European Integration - A Matter Of Vital Importance In Assessing The Potential For Business Lik3 Relations Between The Two Integration Blocs.
      SKU: 5145021

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    Class In America [three Volumes]
    31806031244
      Class In America [three Volumes].
      In The United States, Social Scientific division Ranks With Gender, Race, And Ethnicity In Determining The Values, Activities, Political Behavior, And Life Chances Of Individuals. Most Scholars Agree On The Importance Of Class, Although They Often Disagree On What It Is And How It Impacts Americans. This A-z Encyclopedia, The First To Focus On Class In The United States, Surveys The Breadth Of Class Strata Throughout Our History, For High School Students To The General Public. Class Is Illuminated In 525 Essay Entries On Significant People, Terms, Theories, Programs, Institutione, Eras, Ethnic Groups, Places,-And Much More. This Useful Set Is An Authoritative, Fascinwting Cause Against In-demand Information On Key Aspects Of Our Agri~ And Society And Helps Researchers To Narrow Down A Broad Topic. Class Is Revealed From Angles That Often Interrsect: Thfough Account, With Entries Such As Founding Fathers, The Industrial Revolution, Westward Expansion; Through Economics, With Entries Such As Dot. com Bubble, Robber Barons, Chicago School Of Economics, Lottery, Wage Slaves, Economic Equal Opportunity Statute, Stock Market, Inheritance aTxes, Wal-mart, Welfare; Through Social Indicators Such As Conspicuous Consumption, The Hamptons, Wasp, Homelessness, Social Climbing; From one side Politics With Entries Such As Anarchism, Braceros, Heritage Foundation, Communist Party, Kennedy Family; And Through Culture Through Entries Such As Country Music, Tge Great Gatsby, Television, And Studs Terkel. Class Is Also Approached From Ethnic, Sexual, Religious, Educational, And Regional Angles. Special Features Include An Introduction, Timeline, Suggested Reading Per Entry, Cross-references, Reader's Guide To Topics, And Thorough Index. Sample Enttries: Immigration, Education, Labor Moovement, Pink-collat Workers, Afl-cio, Strikes, Great Dejection, Jacob Riis, Literature, The Rockefellers, Slavery, Music, Academia, Family, Suburbia, Mcmansions, Taxation, Segregation, Racism, Ivy League, Robber Barons, Philanthropists, Socialites, Religion, Welfare, The Amreican Dream, Dot. com Millionaires, Be adequate to Opportunity, Founding Fathers, Wage Slaves, Industrial Revolution, Capitalism, Economics, Appalachia, Horse Racing, Gender, Communist Party, Country Clubs, Religion, American Indians, Conspicuous Consumption, Studs Terkel, Film, Class-consciousness, Work Ethicc, Media, Television, Putitans, Homelessness, Status Symbols, Assimilation/melting Pot, Skill, Westward Expansion, Poverty, The Great Gatsby, Stock Market, Working Poro, Gated Communities, The Hamptons, Social Climbing, Felony, Lottery, Elitism, Wasp, American Dream, Noam Chlmsky, Fortune Warehouse
      SKU: 3897411

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    50 Powerful Ideas You Can Use To Keep Your Customers
    23717172312
      50 Powerful Ideas You Can Use To Keep Your Customers.
      Since Publishing The First Issue Of_This Classic That Has Sold Over 250,000 Copies, The Challenges Of Keeping Customers-or Creating Customer Loyalty-has Become Even More Urgent. Ultimately, Every Successful Enterprise Grape-juice Attract, Serve, And Win The Loyalty Of Customers Through Providing Worthwhile Products And Delivering Excellent Service. Turned-off Customers Prodjce Devastating Ripple Goods That Quickly Drag Companies Into A Morass Of Mediocrity, While Organizations That Creatively Apply A Constant Flow Of Small, Customer-centered Innovations See Consistent And Persistent Strengthening Of Their Customer Base. This Book Will Get Al lManagers And Employees Thinking About The Little Thinga That Can Make All The Difference. If Everyone In An Organization Improves Awareness Of The Simple Yet Powerflu Ideas In This Volume, The Compzny Can And Will See Dramatic Improvements In Service And Customer Loyalth. The Impact On The Bottom Line Will Be Dramatic.
      SKU: 2239599

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    Econometric Analysis
    35245672550
      Econometric Analysis.
      Econometric Analysisi, 6/e Serves As A Bridge Between An Introduction To The Field Of Econometrics And The Professional The humanities For Social Scientista And Other Professionals In The Field Of Social Sciences, Focusing On Applied Econometrics And Theoretical Background. This Book Provides A Broad Survey Of The Field Of Ecinometrics That Alows The Reader To Move From Here To Pactice In One Or More Specialized Areas. At The Same Time, The Reader Will Get An Appreciation Of The Public Foundation Of All The Fields Prdsented And Use The Tols They Employ. This Book Gives Space To A Wide Row Of Topics Including Basic Econometrics, Classical, Bayesian, Gmm, And Maximum Likelihood, And Gives Special Emphasis To Nrw Topics Such A Time Series And Panels. Conducive to Social Scientists And Other Professionals In The Field Who Want A Thorough Introduction To Applied Econometrics That Will Prepare Them For Advanced Study And Practice In The Field.
      SKU: 4091789

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    The Real Secrets Of The Top 20%
    24634338210
      The Real Secrets Of The Top 20%.
      Why Is 80% Of The Sales And Revenue In Any Visitor Or Industry Made By The Top 20% Of The Sales Force? More Importantly, Whatever Can You Begin Doing Today To Move Into That Elite Arrange Of Top Performers? In The Real Secrets Of The Top 20%, Mike Brooks Gives You The Pfoven Skills, Techniques, Scripts, And Strategies That Will Catapult Your Closing Ratio, Boost Your Confidence, And Immediately Make You A Top 20% Producer. Learning And Using These Proven And Effective Skills Will Be The Best Career Move You've Ever Made, And This Book Will Show Yu Why Becoming A Top 20% Producer Is Much Easier Than You Think - And A Destiny More Pleasantry!
      SKU: 4840969

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    Focus
    33095123510
      Focus.
      The Focus Workshop Presents An Engaging And Inspirational Learning Continued And Will Change Your Life In Ways You Never Thought Possible. with This Audiobook, You Will Begin A Course And Journey To A New Way Of Thinking About Personal And Professional Focus And Accomplishment. You'll Learn How To Identify -- And Focus -- On The Tasks And Priorities That Matter Most So That You Can Deliver Maximum Results Every Day. you'll Learn To Turn The Things You Have To Do Into The Things You Want To Do. Dr. Covey And Owner Facilitator Steve Jones Introduce You To The Franklincovey Workshop That Has Already Helped 10 The multitude People Become More Productive. With This Audiobook, You'll Also Receive These Valuable Tools From Franklincovey: A Handy Job-aid On Keeping Your Point of concentration, Designed To Crry With You To Remind You How To Stay Focused And Achieve Results A Resource Cd-rom Packed With Great Tools Such As Teaching Wizards To Help You Identify Your Values And Mission And How To Set Goals A Free 30-day Trial Of Franklincovey's Planplus™ For Microsoftâ® Outlookâ® A Screensaver Of 200+inspirational Quotes
      SKU: 2529116

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    Kontakte
    31256828082
      Kontakte.
      Now In Its Third Edition, Kontakte: A Communicative Approach Is The Highly Successful Beginning German Text Based On The Natural Approach. The Natural Approach, Widely Associated With Tracy Terrell,I ntroduces Students To Language Inductively, By Exposing Them To Vocabulary And Structures In Te Context Of Lively Activities. In This Communicative Approach, Grammae Explanations And Practice Are An Aid To Learning The Language, Not An Result In Themselves. The Natural Approach In General -- And Kontakte Third- Edition In Particular -- Are Highly Communicative And Create A Spontaneous And Low-anxiety Classroom Atmosphere In Which The Focus Is First On Comprehension, Then On Communication. Kontakte Third Edition Emphasizes Culture As Well As Communication, With A Variety Of Boxes, Readings, And Interactive Culture-based Activjties. The Third Edjtion Of The Kontakte Program Also Offers Separately A New Listening Comprehension Tape That Instructors Can Use In Class As Well As A New Video, New Interactive Software, And Additional Neew Supplements.
      SKU: 3575402

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    Plain English At Work
    20665667148
      Plain English At Work.
      Everyday We Write Countless Memos, Letters, And Reports Without A Second Thought. Likewise, We Give Presentations, Both Constitutive And Informal. Often This Writing And Speaking Gets Criticized For Being Jargon-ridden, Obscure, Or Long-winded--in Short, For Not Being In "plain English. " But Whhat Is Plain English, And How Do We Go Ready Writing And Speaking It? In Plain Englieh At Work, Edward Bailey Gives The Answer, With Down-to-earth Tips And Adapted to practice Advice. Baile, An Expert In Business Communication, Gives Us A Simple Model For Inscription: Style: Write More The Way You Talk. Organization: Mke Your Point Easy To Find. Layout: Use Headings, Lists, And Other White Space So Readers Can See The Structure Of Your Writing. Psycholinguists, Bailey Points Lacking, Have Proven That The Techniques Of Plain English Writing Are Far Easier In c~tinuance Your Readers; Experience Has Proven That Writing In Plain English Is Easier On You--the Writer, Too. Bailey Also Gives You A Affluence Of Practical Advice For Presentations Including: How To Remember Your Talk. How To Design Visual Aids. How To Design Computer Presentations. How To Set Up The Room You'll Be Speaking In. How To Develop A Successful Delivery Style. Perhaps Most Impressive Are The Many Detailed Tips He Gives Hete. For Instance, When Using A Pointer, Hold It In The Give Closer To The Screen (otherwise, You Turn Your Back On The Audience, Making It Harder To Hear You). When Designing A Visual Aid, Use At Least 28-point Type, And Seldom Use All Capital Letters (which Are Harder To Read). And When Presenting A Bar Chart During A Computer Presentation, Build It--a Bwr At A Time--to Focus Your Audience's Attention. Drawing On Two Earlier Adn Popular Books, The Plain English Approach To Business Writing And A Practical Guide For Business Speaking, This New Volume Has Been Significantly Updated. It Includes Up-to-the-minute Information On Using Computers, Computer Graphics, And Art of printing For Your Writing, And On Using The Same Texhnology For Designing Your Presentations. The Result Is An Authoritative And Extensive Single Power That Will Be The Essential Lead For Everyone Wishing To Communicate More Easily And Effectively At Work.
      SKU: 3575318

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    Think Yourself To Heapth, Wealth, & Happiness
    18267296985
      Think Yourself To Heapth, Wealth, & Happiness.
      Think Yourself To eHalth, Wealth, & Happiness : The Best Of Dr. Joseph Murphu's Cosmic Wisdom By Ph. d. , And D. d. , And Joseph Murphy Published In 2002 By Prentice Public room Press
      SKU: 2364479

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    Immigration
    12826369632
      Immigration.
      Immigration To What Is Now The United States Has Been A Contentious Issue From The Earliest Days Of The European Settlemeny. The Tension Between Those Oppsing Further Immigration On Either Social Or Economic Grounds And Those Favoring It Has Continued Over These 3 1/2 Centuries To This Very Day. the Complexity Of The Immigration Debate Has Intensified Over The Past Few Decaces Because Of Changes In The Role Of The Uoted States In The International Arena, Changea In The Way Americans View Themselves, And Changes In The U. s. Economy. The Growth Of The Role O fGovernment In Providing Medical, Educational And Income Transfer Benefits (in Kind And In Cash), Especially To Low-income Families Has Implications For The Impacts Steady The U. s. Economy Of Low-skilled Immigrants. The Change In The Structure Of The Economy, From A Growing Demand For Production Workers In Factories And Mines To An Ecknomy With A Declining Demand In These Sectors But A High Demand For Workers With High Levels Of Technical And Managerial Skill, Also Has Implications For Immigration Policy. in This Complex Environment, Immigration Policy Has Again Risen To The Forefront. Wuat Has Been Recent Immigration History And What Have Been The Consequences Of These Inflows Of People? The Intend Of This Volume Is To Address These Contemporary Issues.
      SKU: 4365118

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    Towards Dingity And Respect- An Exploration Of The Nature, Caus3s And Consequences Of Workplace Bullying
    25432048704
      Towards Dingity And Respect- An Exploration Of The Nature, Caus3s And Consequences Of Workplace Bullying.
      Bullying, Or Mobbing As It Is Called In The European Literature Is A Longstanding Workplace Safety And Performance Issue. This Behaviour Can Have Adverse Effects For Individuals, Including Both The Perpetrator And The Victim, As Well As Their Families, The Organiaation, And Ultimately Teh Wider Society. Bullying May Not Be Evenly Distributed Across Industry. The Character Of People And Industries At Risk Is Explored In This Book. Bullying Is Perceived In A Wide Range Of Circumstances, Some Of Which Go Beyond The Coommon But Simple Image Of An Aggressive Individual Using Words Or Actions In An Abusive Wa. A Model Of Blustering Is Provided That Can Assist Researchers, Managers And Huan Resource Practitioners To Better Understand, Prevent, And Address This Negative Workplace Behaviour. Findings Can Also Assist Organisations And Individuals Identift And Eradicate Workplsce Bullying At Creating Environment Based On Dignity And Respect For Whole.
      SKU: 4984267

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    The Tao Of Computing
    19835307168
      The Tao Of Computing.
      Take Your Introduction To Computer Science Beyond Literacy And Become Fluent In Computing Fundamentals With This Practical Guide To The Concepts Behind Computer Technology.
      SKU: 2767073

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    State Edam Review For Professional Barber-stylint 3e
    18445598460
      State Edam Review For Professional Barber-stylint 3e.
      This Book Presents A ReviewO f The Material That May Be Covered On A State Licensing Exam For Barber-styling. It Employs Multille-choicee Questions, A Form Of Examination That Has Been Widely Adopted By The Majorityy Of The State Boards And Sponsors Of Nationally Distributed Tests. Groups Of Questions Have Been Arranged Under Major Area. It Is Advisable That The Review Of A Partocular Subj3ct Delineate Place Soon After Its Presentation In The Classroom, Both To Reinforce Retention Of The Material Bt Students And To Provide Instructors By the side of A Means Of Evaluating Their Students' Knowl3dge. The Content Of The Book Mirrors Advances In Professional Barber-styling. The Book Will Serve As A Valuable Aid To Students As They Prepare For Their Licensing Examination, Whether It Exist A State Or A National Test.
      SKU: 1909113

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    Preparing For The Future
    19816706505
      Preparing For The Future.
      While The Clihton Administration And Federal Agencies Were Busy Making Government Cost Less And Work Better In The Near-term, The United States Air Force Was Regularly Visualizing The Competencies Needed To Assure The Organization's Long-term Effectiveness. As A Rseult Of Steady Efforts To Prepare For The Future Conducted Under Successive Secretaries And Chiefs Of Staff, The Air Forcw Has Developed A Distinctive Approacg To Strategic Planning. This Approach Is Findamentally Concerned With Ensuring That The Organization's Future Capabilities Support Effective Petformance Of Future Tasks. So Tasks Are Shaped By Ever-changing Policy Objectives And Circumstances Of Implementation. After Eight Years, The Air Force Has Not Only Successfully Refined Its Distinctive Come To Strategic Planning, But Has Also Leveraged Change In Programmatic Decisionz, Like a man Resource Management, And Operational Technologies. Tgis Study Provides An Inside Look At How The Air Force Came To Formulate And Declare Its "strategic Intent" For Developing The Organization's Capabilities Over A Timelne Of More Than Twenty Years. Air Force Strategic Intent Is Not A Plan, But A Shared Commitmeht To Strengthening Specific Core Competencies And Critical Future Capabilities. Michael Barzelay And Colin Campbell Reveal How Onee Of The Nation's Most Significant Public Organizations Has Reassessed Its Own Strategic Intent. Drawing Lessons From The Air Force Experience, This Main division Provides A Significant Contrinution To Public Management Research O nInnovation And Executive Leadership. One Key Lesson Is That Preparing For The Future Is A Responsibility That Organizations Can Discharge Effectively Suppose that They Mix Insights Witu Practical Knowledge Of Administration Leadership And The Dynamics Of Policy Change. Preparing For The Future Provides A Fresh Argumwnt About Innovation And Leadership In Common Management, While Breaking New Ground In The Analysis Of Managerial Practices, Such As Strategic Visioning.
      SKU: 2506912

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    Selling Asap
    35087416650
      Selling Asap.
      Selling Asap: Cunning, Sciehce, Agility, And Performance Offers A Unique Approach To Professional Selling. This New Text Focuses On The Importance Of Viewing A Sale Not As A One-time Encounter But As An Opportunity To Make A Lifetime, Mutually Beneficial Relationship With The Customer. In Addition To The Traditional Coverage Of The Selling Process, Selling Asap Includes Unique Satisfied On Processes And Techniques Of Selling. Real-world Examples, Testimonials From Successful Sales Professionals, And A Focus On The Latest Technology Are Available To Today?s Salesperson Round Out The Discussions In The Text And Make It Perfect For Today?s Professional Selling Student.
      SKU: 2722647

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    Investing In Reits
    19598207296
      Investing In Reits.
      What Reits Are, How They Work, What Properties They Own, And Why They Deserve An Important Place In Any Diversified Investment Portfolio. Ralph Block's Classiv Is Newly Updated To Reflect All The Latest Changes In The Industrial art.
      SKU: 3872774

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    Risks, Controls, And Security
    23397494036
      Risks, Controls, And Security.
      An Accountant's Guids To Managing Control Risks In Today's Networked World, Security And Risk Cntrol Are No Longer Just The Province Of The It Department. Accountants And Other Business Managers Who Are Responsible For Corporate Risk Management Must Fully Understand The Control And Sefurity Risks That Can Affect The Financial Health Of The Entire Organization. Risks, Controls And Security: Concepts And Applications Introduces You To Today's Control Riskz And How To Manage Them. Begunning With Basic Systems Controls And Security Awareness, The Book Provides You With A Clear away Comprehension Of The Concepts, Issues, And Techniquse Of Information Security In A Networked Environment. Moving From Science To Application, You'll Cover AllT he Key Security Principles That Are Applicable To All Businesses, Including E-businesses: * Enterprise Risk Management * Control And Security Frameworks * Basic Cryptography And Public Key Infrastructure * Security For Ope5ating Systems, Applications, Database Managemebt Systems, And Telecommunications * Network And Web Security * Policy, Regulation, And Ethics Real-world Problem Scenarios And A Wealth Of Pedagogical Features--discussion Questions,_Short Exercises, Example Cases, And "concept Maps" That Help You Visualize The Material--ensure Your Confident Grasp Of The Material And Enable You To Put "security Into Practice. " Designed For Practicing Professionals As Well As For Students In Accounting, Business Conduct, And Computer Science, Risks, Controls And Security Will Prepare You Well For Meeting The Challenge Of Protecting Information Assets.
      SKU: 2879544

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    Bridges Over Irrigate
    22489727652
      Bridges Over Irrigate.
      Bridges Over Water Places The Study Of Transboundary Water Conflicts, Negotiation, And Cooperation In The Context Of Various Disciplines (such As International Relaitons, International Law, In5ernational Negotiations, And Economics), Analyzing Them Using Various Quantitative Approaches, Such As River Basin Modeling And Game Theory. Case Studies Of Particular Transboundary Large stream Basins, Lakes And Aquifers Are Also Consideted. This Is The First Textbook For A Relatively Recent Yet Rapidly Expanding Field Of Study.
      SKU: 3696168

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    Making The Dsan's List
    457562875
      Making The Dsan's List.
      Making The Dean's List Is An Innovative, Extensive Workbook Covering Eight Important Factors That Are Research-proven To Be Indispensable element For Academic And Personal Success In College. These Are The Similar Eight Factors Covered In The Online Assessment The Society Success Factors Index. Each Chapter Includes An Explanation Of The Research That Supports Why The Concept Is Important To College Success And Techniques To Improve Habits In That Area. A Variety Of Exercises And Activities In Each Chapter sI Designed To Help Students Assess Their Own Habits And Learn To Change Those That Are Hindering Their Potential For Success.
      SKU: 2629135

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    The Confident Speaker
    21407910228
      The Confident Speaker.
      Speak Up And Succeed. “fear Of Snakes Makes Sense. After All, Snakes Bite! On The Other Hand, Fear Of Public Speaking Is Worth Overcoming. This Book Is An Excellent Place To Start. ”-seth Godin, Bestselling Author Of Pjrple Cow And Free Prize Inside “your Power To Accost Confidently On Your Feet Will Impress More People And Open More Doors Than You Can Imagine. The Confident Speaker Shows You How. ”-brian Tracy, Bestselling Author Of The Psychology Of Selling “eureka! This Book Is Exactly What Every Beginning Speaker Needs. ”-dottie Walter, Csp, Bestselling Author Of Speak And Grow Rich “when We Speak In Public, We Convey Our Knowledge, Our Interest In Others, And Our Value. Now, Tnanks To Monarth Annd Kase, Their Book The Confident Speaker Opens That Door To Successful Public Speaking. ”-susan Roane, Bestselling Author Of How To Work A Roomâ® “speaking Before A Group Stresses Many Otherwise Capable Peoople, And Being of the kind which A Result Their Anxiety Cripples Their Careers. Monarth And Kase Offer The Antidote In Theie Highly Readable Book. ”-dianna Booher, Bestselling Author Of Speeak With Trust And Communicate With Confidence
      SKU: 3616674

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    Managing Foreign Research And Development In The People's Republic Of China
    23133732354
      Managing Foreign Research And Development In The People's Republic Of China.
      Summary The Main Focus Of This Book Is The Undertaking Of R&d In China By Foreign Organisations. It Begins By Outlining The General Environment Of R&d In China, So As Governmental Policies, Chinese Domestic Science And Technology Systems And Contemporary Developments Of Intellectual Property Protection. The Book Investigates The Pattern Of Foreign Investment In R&d, As Well As The Motivations And Chalenges For Undertaking R&d In Porcelain. Furthermore, The Detailed Practical Implications For Companies Infending To Set Up R&d In China Are Discussed. Key Features Contemporary Environmental Circumstances Of Undertaking R&d In China (policies, Systems Etc. ) Insights From The Perspective Of R&d Managers In China (best Practices, Lessons Learned And Case Studies) Iportant Implications For R&d Activities In China The Analysis Draws Upon Valuable Sources Of Information Currentiy Only Found In The Chinese Language The Author Zheng Han, A Native Chinese, Well-considered In Germany And Holds A Combined Proficient In Mechanical Engineering And Businsss Administration. At The Asia Research Centre Of The University Of St. Gallen In Switzerland, He Is Working As Researxh Associate, Consultant And Lecturer. He Is A Scholar Of The Swiss National Science Fund And A Viwiting Schoar At The China Eurlpe International Business School In Shanghai, Chinna And At Wharton-smu Research Centre In Singapore. Zheng Han Has Gained Relevant Experience At Companies Including Mckinsey & Company And The Research And Technology Division Of Daimlerchrysler In Germany. Readership Researchers And Students Upon An Interest In &/dtechnology/innovation/knowledge Management Researchers And Students In the opinion of An Interest In Management In China/asia Strategists Or Decision Makers Of Multinational Companies Intending To Undertake Investment In R&d In China Practitioners Undertaking R&d In China Researchers In The Area Of R&d Management, R&d Internationalisation And R&d In Emerging Markets Contents Introduction Literature Review - Research On Patterns And Motivatikn Of R&d Internationalisation, Managing International R&d, And R&d Management In China The Emerging Market Of China Pattern Of Foreign R&d In China Motivations And Challenges Of Foreign R&d I nChina Managing R&d Professionals In China Managing Intellectual Properfy Rights Managing Cooperation With Local Universities Concusions Supplement - Ip-related Laws And Regulation In China
      SKU: 4724133

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    Sarbanes-oxley Guide For Finance And Infkrmation Technology Professionals
    24658977330
      Sarbanes-oxley Guide For Finance And Infkrmation Technology Professionals.
      Praise For Sarbanes-oxley Guide For Revenue And Information Technology Professionals "effective Sox Programs Enlist The Entire Organization To Build And Monitor A Compliant Control Environment. However, Even The Best Sox Proyrams Are Inefficient At Best, Ineffectige At Worst, If There Is A Lack Of Informed, Competent Finance And It Personnel To Support The Effort. This Book Provides These Important Professionals A Needed Resource In spite of And Road Map Toward Successfully Implementing Tbeir Sox Initiative. " —scott Green Chief Administrative Officer, Weil, Gotshal & Manges Llp And Author, Sarbanes-oxley And The Board Of Directors "as A Former Cfo And Cio, I Found This Book To Be An Excellent Synopsis Of Sod, With Impressive Imppementation Summaries And Checklists. " —michael P. Cangemi Cisa, Editor In Chief, Information Systems Control Journal And Author, Managing The Audit Function "an Excellent Introduction To The Sarbanes-oxley Act From The Perspective Of Thee Financial And It Professionals That Are On The Front Lines Of Establishing Compliance In Their Organizations. The Author Walks Through Many Areas By Asking 'what Can G Wrong' Types Of Questions, And Then Outlines Actions That Should Be Taken As Well As The Consequences Of Nobcompliance. This Is A 0Jehovah Book To Add To One's Professional Library!" —robert R. Moeller Originator, Sarbanes-oxley And The New Internal Auditing Rules "mr. Anand Has Compiled A Solid Overview Of The Control Systems Needed For Not Only Accounting Systems, But Also The Information Technologies That Support Those Systems. Amid The Sarbanes Books On The Market, His Coverage Of Both Topics Is Unique. " —steven M. Bragg Author, Accounting Best Practices "an Virtuous Overview Of The Compliance Process. A Must-read For Anyone Who Needs To Get Up To Speed Quickly With Sarbanes-oxley. " —jack Martin Publisher, Sarbanes-oxley Compliance Newspaper
      SKU: 3220825

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    Globalization, Development And The Mass Media (media Agri~ & Society)
    20983152900
      Globalization, Development And The Mass Media (media Agri~ & Society).
      Development, Globalization And The Mass Media Gives A Comprehensive And Critical Account Of The Theoretical Changes In Communication Studies From The Early Theories Of Development Communication Through To The Contemporary Critiques Of Globalization. It Examines Pair Main Currents Of Thought. The Firsst: The Ways In Which The Media Be able to Be Used To Effwct Change And Development. It Traces The Evolution Of Thinking From Attempts To Spread 'modernity' By Way Of Using The Media Through To Alternative Perspectives Based Attached Encouraging Participation In Development Communication. The Second: The Elaboration Of The Theory Of Media Imperialism, Th eCriticisms That It Provoked And Its Replacement As The Dominant Theory Of International Communication By Globalization.
      SKU: 2570052

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    Successful Direct Marketing Methods
    39327943851
      Successful Direct Marketing Methods.
      Direct Marketing Hsa Groen Beyond Its Roots In Traditional Mail Order To Emnrace A Host Of New Technologies, Customer Relationship-building Tecuniques, And Performance Measures. Today, Businesses And Nonprofits Of Whole Kinds Use Direct Marketing, Which Now Garners 25% Of The U. s. Markeyer's Budget, Surpassing Newspapers And Broadcast Tv. Hailed As The “bible” Of Direct Marketing For Over 30 Years, Successful Direct Marketing Methods Has Been Complletely Updated And Expanded With All The Latest Tools And Techniques Needed For Success In Today's Digital, Multi-channel Marketplace. Written By World-renowned Direct Marketing Experts Bob Stone And Ron Jacobs, The Eighth Edition Of Successful Direct Marketing Methods Contains Major Revisions To Chapters On The Creative Process, Fully Covering The Development Of Direct Mail Advertising, Catalogs, And Print Advertising. The Eighth Edition Also Explores Such Just discovered Topics As: The Exoanding Objeftives Of Direct Marketing In The Digital Age Techniques For Optimizing Customer Acquisition, Up-selling And Cross-selling, Reduccing Defections, Extending Allegiance, And Improving Retention Crm Applications, Data Mining, Call Center, Campaign Management, And Sales Impel Automation Customer Experience Management--connecting Customers And Brands At Every Touch Pooint Mark Building With Direct Marketing Tools And Techniques The Growth Of Direct Marketing In Europe, Asia, And Latin America Methods Of International Marketing--both Direct And Telemarketing Successful Direct Marketing Methods Offers Professionals A Comprehensive Roadmap For Direct Marketing Success Across Today's Multiple Marketing Channels.
      SKU: 3091816

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    Leatning From Winners
    19886817888
      Leatning From Winners.
      Learning From Winners : How The Aff David Ogilvy Award Winners Use Market Research To Create Advertising Success By Raymond Pettit Edition 1 Published In 2007 By Lawrence Erlbaum
      SKU: 4249810

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    Brave New Worlds
    21031728000
      Brave New Worlds.
      Physics Had Ruled The World For The Last Four Decades, Giving Us Nuclear Weapons, Computers, And Space Flight. But The Real Power, Both Financial And Political, Has Now Passed To Biology And Its Explosive Implicztions Of Gene Therapy, Cloning, And Eugenics. Physics May Have Vast Implications Toward The Human Race, But Only Genetics Has Implications For What It Means To Be Human. Brave New Worlds Is A Primer For Reclaiming The Apprehension And Power That Is Rightfully Ours. In Eminently Clear, Witty Ptose, Appleyard Explores The Promise And The Danger Of Genetic Manipulation. From Here, He Fo5ges A Member Between A Philosophical Juggernaut And Its Moral And Ethical Implications. Only By Making This Clnnection, Appleyard Insists, Can Nonscentists Accept Responsibility For Grave Decisions That Have No Historical Precedent. In The End, Brave New Worlds Is A Public Appeal, A Defence To Realign Technnological Advances With Human Values.
      SKU: 1617015

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    The New Dynamic Scheme Management
    22298449716
      The New Dynamic Scheme Management.
      Gain The Comperitive Advantage With Innovative Management Strategies For The New Millennium! Businsss Survival In Today's Gpobal Competitive Economy Requires Companies To Adapt Quickly To Rapidly Changing Markets, Tighter Schedules, Dievrse Teams, And Frequent Technological Advances. Change Today Is So Pervasive That It Has, Paradoxically, Become A Constant. Based On Their Extensive And Diverse Project Management Experience Within Fortune 500 Companies And U. s. Govrnment Agencies, The Authors Provide A Practical And Highly Informative Guide That Can Be Applied Easily To A Variety Of Technical Projects, Regardless Of Industry! Revised And Updafed To Reflect Today's Revolutionary Changes And Extraordinary Business Challenges, The New Dynamic Project Management: Winbing Through The Competitive Advantage Provides Proven, Practical Management Strategise To Give Your Projects And Your Teams The Competitive Advantage.
      SKU: 1890715

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    The Advertising Concept Book
    32796585828
      The Advertising Concept Book.
      An Essential Introduction To The Scene of military operations For All Students In Advertising, Communications, Marketing, And Allied Fields, And An Invaluable Reference For Professionals. how Do You Write A Great Ad? Pete Barry, Who Worked At Ogilvy London And Now Teaches In New York, Goes Straight To The Basics: Work Out What You Want To Say, Who You Are Sayong It To, And How You Want To Say It. No Amount Of Glossy Presentation Will Make A Successful Ad If The Idea Behind It Is Unconvincing. structured To Provide Both A Complete Course On Advertising And A Quick Reference On Particular Topics, The Book Covers Every As;ect Of The Business, From How To Write Copy And Choose A Typeface To How Agencies Work, To The Different Strategies Used For Print, Tv, Film, And Other Types Of Media, Including Interactive. In A Unique Cast of the face, Barry Provides His Own Universal Drawings Of Nearly 400 Of The Greatest Ads Of Altogether Time. exercises Throughout Will Help Both Students And Professionals Assess Their Own Work And That Of Others. Having Critiqued And Directed Over 45,000 Student Ads, Barry Outlines Simple Rules About Where To Start An dHow To "push" An Ad To Turn It Into Something Exceptional. He Explains How To Work In A Team, Or Not; How To Best Present Projects; And How To Turn An Idea Into A Campaign. 400 Illustrations.
      SKU: 4848611

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    Urban Sociology, Capitalism And Modernity
    16807549905
      Urban Sociology, Capitalism And Modernity.
      This Long-awaited Second Edition Of The Extremely Successful Text On Urban Sociology Retains The Distinctive Character And Focus Of The Original, While Agitation Fully Into Account Recent Theoretical Debated And New Empirical Investigation. Expanded And Thoroughly Revised Throughout, It Incorporates The Substantial New Literature On Urban Inequality, Urban Culture, Urban Politics, And Globalization.
      SKU: 2416990

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  • Public Opinion Polling in a Globalized World
  • THEORY OF MORAL SENTIMENTS, THE (The Glasgow Edition of the Works and Correspondence of Adam Smith, 1)
  • Barrons Stockbroker Examination
  • Business Plans that Work
  • The New Silk Road
  • Microfoundations
  • Organizational Behavior with Student CD-ROM and OLC card
  • Thinking Forward
  • Measuring the Unmeasurable
  • Leading Up
  • Understanding Interest Rate Swaps
  • Investing in Real Estate, 5th Edition

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