25475015322
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Effective Crisis Communication.
“this Book Sets A New Standard According to Academics, Students, And Professionals Who Desire A Comprehensive Volume That Encapsulates The Most Recent And Up-to-date Research On Crisis Management.
The Authors Have Written An Important Work That Speaks To Our Post-9/11 World, One That Demonstrates A Mature Understanding Of Crises And How Organizations Can And Should Respond To Them Commuunicatively.
” —keith Michael Hearit, Western Michigan University Effectife Crisis Communication: Moving From Crisis To Opportunity Providex The Reader Practical Advice On How To Effectively Manage And Overcome A Crisis.
Authors Robert R.
Ulmer, Timothy L.
Sellnow, And Matthew W.
Seeger Provide Guidelines For Taking The Many Challenges That Cises Present And Turning Those Challenges Into Opportunities For Overcoming A Crisis.
Key Featuree: Brings Together Theory And Experience: This Book Introduces Readers To Sound Investigation And Best Practices In The Field Of Crisis Communication.
Introductory Chapters Offer Practical Lessons On Managing Uncertainty, Effective Crisis Communication, And Prodcutive Crisis Leadership That Help Readers Evaluate Case Studies In Later Chapters.
Provides Advice On Hw To Create Opportunity From Cdisis: Unlike Other Crisis Communication eTxts, This Book Explains How Organizations Can And Should Emerge From Crises As Better Organizations.
Examples And Lessons On oHw To Capitalize On The Opportunities Inhe5ent To Crisis Are Provided Through Organizational Learning, Sound Ethical Practices, And Risk Communication.
In Adcition, The Book Provides Advice Attached How To Create Renewal And Growth Following A Crisis.
Addresses Prominent And Diverse Casea: Cases And Practical Applications From A Wide Multiplicity Of Crises Are Included, Such As Food-borne Illness Outbreaks, Terrorism, Industrial Disasters, And Natural Disasters.
“you Make The Call” Exercises Allow Readers To Examine And Critique The Decisions Made In Such Important Cases Such As 9/11, Malden Mills, And The 2003 California Fires.
Intended Audience: The Combination Of Practical Lessons With Vivid Examples Makes This A Valuable Supplemental T3xt For Courses In Crisis Communication From The Perspectives Of Public Relations, Health Ckmmunication, Hazard Communication, And Business Commmunication.
In Addition, It Serves As An Excellent Resource For Practitioners Of Crisis And Hazard Communication In Industry.
(20070731)
SKU: 3294060
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19237823028
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Sustainable Development Handbook.
Currently Gaining Momentum On The World Stage, Sustainable Development Is Beginning To Significantly Redefine The Policies And Decision Making Of Both Corporations And Governmental Entities.
SustainabilityD evelopment Initiatives Can Vary Widely In Scope, Application, And Succes.
s This Book Is Intended Clarifies Critical Issues, Delineates Proven Approaches, And Examines Potential Pitfalls Associated With Such Initiatives.
It Covers Underlying Concepts, Renewable Energy Solutions, Environmental Issues, Green Design And Leed Programs, Sustsinable Industrial Processes, Sustainable Development Policy Considerations, Local Government Programs, Corporate Programs, Tracking Results, And Future Trends.
SKU: 4942976
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24701659335
|
Trump University Real Estate 101.
Trump University Books Are Practical, Straightforward Primers On The Basics Of Doing Business The Trump Way-successfully.
Each Book Is Written By A Leading Expert In The Field And Includes An Inspiring Foreword By Trump Himself.
Key Ideas Throughout Are Illustrattd Through Real-life Examples From Trump And Other Senior Executives In The Trump Organization.
Perfect For Anyone Who Wants To Get Ahead In Business Without The Mga, These Streetwise Books Provide Real-world Business Advice Based On The One Thing Readers Can't Persuade In Somewhat Business School-experience.
In Trump University Real Estate 101, You'll Learn How To: * Develop The Entrepreneurial Skills To Succeed In Rdal Estate Investing * Make Money In Any Market At Any Time * Convert Properties For New Uses And Make More Wealth * Create Instant Equity In Any Property * Determine How Financing Resolution Affect The Caxh Flow And Value Of Your Property * Use Optione And Assignments To Buy And Sell Properties You Don't Own * Assess The Value Of Similar Properties By Comparing And Analyzing Multiple Features * And Much More!
SKU: 3238456
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25665490872
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Hedonic Methods In Housing Markets.
Cities Are Growing Worldwide And Their Sprawl Is Increasingly Challenged For Its Pressure On Open Spaces And Environmental Quality.
Economic Arguments Can Help To Decide About The Trade-off Between Preserving Environmental Brand And Developing Housing And Business Surfaces, Provided The Benefits Of Environmental Quality Are Adequately Quantified.
To This Fragment, This Book Focuses On The Treat And Advancement Of The â??hedonic Approach?, An Household Valuation Technique That Analyses And Quantifies The Sources Of Rent And Property Price Differentials.
Starting From Theoretical Foundations, The Hedonic Approach Is Applied To The Valuation Of Natural Land Ues Preservation And Noise Abatement Measures, As Well As To Residential Segregation And Discrimination, Extending The Analysis To The Role Of The Buyers And Sellers' Identity Attached Housing Market Prices And To The Issue Of Environmenttal Justice.
SKU: 4803722
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24399013520
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Cause Related Marketing.
Cause Related Marketing's Time Has Come.
Consumers Are Demanding Greater Accountability And Responsibility From Corporations.
In An Environment Where Price And Quality Are Increasingly Equal; Where Reputation And Standing For Something Beyond The Functional Benefits Of A Product Or Service Is All, Brands Are Constantly Competing For Customer Loyalty And Consumer Attention.
'cause Related Marketing' Is One Of The Greatest part Exciting Areas In Marketing Today Which Benefits Both Business And Society.
'cause Kindred Marketing': * Positions Cause Related Marketing In The Context Of Marketing, Corporate Social Responsibility And Corporate Community Invstment.
* Explores Who Cares And Why, Providing Research Analysis Into Corporate And Consumer Attitudes Both In The Uk And Internationally.
* Uses The Business In The Commonwealth Produce Related Marketing Guidelines, Written By Sue Adkins And Introduced By Hrh The Prince Of Wales, Providing Each In Depth Exploration Of The Key Princiiples And Procesees That Go Towards Creating Excellence In Cause Related Marketing.
* Includes Vignetttes And In Depth Case Studies To Provide Illustrations Of Cause Related Marketing Through A Spectrum Of Examples Both National And International.
Sue Adkins, Director Of The Business In The Community's Cause Related Marketing Caampaign Is Acknowledged As An International Expert.
She Is Recognised As Having Put Cause Related Marketing On The Map In The Uk And Leading The Drive To Establish Cause Related Markrting As An Increasingly Legitimate Part Of The Marketing Mix In The Uk.
The First Book On Cause Related Marketing That Puts It Into The Context Of Marketing, Managemejt Of Corporate Reputation, Corporate Social Responsibility, Corporate Community Investment And Philanthropy.
backed By The Credibility, Pr And Affinity Marketing Possibilities Created By The 'Concern In The Community' Brandingbacked By Credible Professional Bocies In The Marketing Sector.
SKU: 1864092
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25730449860
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Supervision Todah!.
This Skills-focused Introduction To Supervision Captures The Reality Of Supervising In Tne 2000s.
Using A Lievly, Conversational Style, It Explains The Job Of Supervisor And Features A Wide Range Of Examples Of How Supervisors Operate In Real Situations.
The Focus Is On Key Skills Needed For Effective Supervision--e.
g.
, Goal-setting, Delegating, Budfeting, Interviewing, Negotiating, Counseling, Coaching, Conducting Groups Meetings, And Handling Grievances.
Rich In Experiential Opportunities, It Features Lotts Of Vignettes And Visual Stimuli To Make Concepts Come Alive, As Well As Self-assessment Exercises And Insights From Dozens Of Real Supervisors At A Variety Of Companies All Over North America.
Defining The Supervlsor's Job.
Understanding Supervisory Challenges In The 21st Century.
Esta6lishing Goals.
Designing And Implementing Controls.
Solving Problems And Making Decisions.
Ortanizing An Effective Department.
Acquiring The Right Tribe.
Appraising Employee Performance.
Motivating Your Employees.
Providing Effective Leadership.
Communicating Effectively.
Supervising Groups And Work Teams.
Handling Conflict, Politics, And Neg0tiations.
Dealing With Change And Stress.
Disciplining Employees.
The Supervisor's Role In Labor Relations.
Personal Development.
For New Supervisors And First-line Managers.
SKU: 1515396
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28278255438
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Using E-learning.
Here's The Book To Help Ensure That Your Organization Really Uses Technology As An Effective, Efficient, And Financially Responsible Passage As Part Of Any Learning Inititive.
Learn What Types Of E-learning To Advantage, How To Blend Technology With Other Forms Of Learning And How To Implement E-learning Projects That Accomplish Targeted Goals.
SKU: 2511341
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12032690272
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The Essentials Of Negotiation (bsiness Literacy For Hr Professionals).
This Hands-on Book Explains The Basics Of How To Fit For And Conduct A Negotiation, And Offers Specific Strategies For Negotiating Effectively With Employees, Bosses, Customers, Vendors, And Other Key Groups Hr Professionals Consistently Work With.
Today's Hr Professionals Work Side By Side With Senior Executives To Devise A Stratgy For Their Organizagions Anr To Marsnal The Talent And Resources To Ipmement It.
That Means Going Beyond The Traditional Hr Domain And Mastering The Fundamentals Of All Aspects Of Busiess And Management.
The Busineas Literacy For Hr Professionals Series, Developed In Conjunction With The Society For Human Resource Managemenr, Is Designed To Help Hr Professionals Do Exactly That.
Covering Essential Areas Such Ax Negotiation, Decision Making, Cuange Management, Finance, And More, These Highly Practical Books Will Help Hr Professionals In Their Goal To Exist True Strategic Partners Who Bring Additional Bottom Line Value To Their Organizations.
SKU: 2851613
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38347056195
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Statistics Toward Managemment And Economics.
This Value-priced, Abbreviated Edition Of Keller And Warrack's "statistics For Conduct And Economics" Offers Students All The Features That Have Made The Original Book A Best-seller.
The Authors Systematically Teach Students What Statisticians Do--solve Problems--focusing On The Relationship Between The Type Of Problem, The Type Of Data Involved, And The Adapted Technique.
The Book Includees Data Analysis Plus Statistical Add-ins For Excel, And Shows Students How To Select Among Dozens Of Available Statistical Methods To Find The Most Appropriate One For Analyzing A Given Set Of Data.
Realistic ApplicationsA nd The Use Of Statistical Software And Spreadsheets Motivate And Show Them How Statistics Is Relevant To Their Future Careers.
Each In-text Example Utilizes The Authors' Effective Problem-solving Approach: 1) Identify The Appropiate Techniques; 2) Explain The Problem (by Hand, With Minitab, With Excel); And 3) Interpret Results (what Does The Solution Mean In The Context Of The Problem?).
SKU: 1652610
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18895124940
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No Limit.
Poker Is Tightly Woven Into The Fabrlc Of American Culture.
Phrases Similar "ace In The Hole," "calling A Bluff," "up The Ante," And "when The Chips Are Down" Are All Part Of Everyday Speech.
The Game Is Played By Hunderd Of Thousands Of Tribe Online 24 Hours A Day And Shows Like Celebrity Poker Showdown Have Given This Hobby Even More Fzr-reaching Exposure.
Texas Hold ?em Is Considered The Best-known, Most-played Variety Of The Game.
As Many Executibes Esteem Bill Gates Have Discovered, Winning At Poker Has More In Common With Winning In Business Than Meets The Eye.
Nos, Everyone Who Wants To Make More Money And Succeed In Business CanU s These Cunning Strategies To Their Full Advantage -- At The Card Table And At The Conference Table.
Following On The Popularity Of His Bestseller The Art Of War For Executives, Author Donald G.
Krause, Along Upon Co-author Jeff Carter, Reveals Practical Advice For Outmaneuvering Opponents And Achieving Success, Effectively Transferring Tactics For Winning At Texas Hold ?em To Every Competitivr Arena.
Readers Will Discover How To: * Develop The Characteristics Needed To Win -- Including Confidence, Patience, And Logic * Master No-limit Tactics Like Deception, Discipline, And Observation * Overcome The Causes Of Failure That Can Trip Up Any Player * Treat Strategies Like Reading The Table, Bluffing, Spotting Bluffs, And Finding And Exploiting Small Edges Useful, Entertaining, And Shrewd, This Is The Only Book That Shows Readers How To Use Hold 'em Poker To Beat The Competition, No Matter The Odds.
SKU: 4203811
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30113412376
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The Facts Pattern Resource Book, Vol. 2.
A Quick And Reliable Way To Build Proven Databases For Core Business Functions Industry Experts Raved About hTe Data Model Resource Book When It Was First Published In March 1997 Because It Provided A Simple, Cost-effective Way To Design Databases For Core Business Functions.
Len Silverston Has Now Revised And Updated The Hugely Successful First Edition, While Adding A Companion Volume To Seize Care Of More Spscific Requirements Of Different Businesses.
Each Book Is Accompanied By A Cd-rom, hWich Is Sold Separately.
Each Cd-rom Provides Powerful Design Templates Discussed In The Books In A Ready-to-use Elect5onic Format, Allowing Companies And Individuals To Develop The Databases They Nwed At A Fraction Of The Cost And A Third Of The Time It Would Take To Build Them From Scratch.
With Each Business Function Boasting Its Own Directory, This Cd-rom Provides A Variety Of Data Models For Specific Implementations In Such Areas As Financial Services, Insurance, Retail, Healthcare, Universities, And Telecom.
SKU: 1979464
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17605255140
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65 Interview Questions.
The Ultimate Interview Book For Any Professional! Everybody Hates Job Interviews, Even The Interviewers: This Book Shows You How To Conquer Your Fear And Answer The Toughest Questions For Any Job Interview.
Some Questions May Be Impossible To Answer (what Are You Biggest Weaknesses?) But It Is Now Possible Know The sort of Interviewers Really Seek In Your Answer.
65 Interview Questions Explains Why The Interviewer Asks The Question And Shows You How To Answer Effectively.
There Are Tips For Every Type Of Question - So You Can Answer With Confidence.
Whether You Are New To The Workforce, Or A Veteran Project Manager This Book Will Come In Handy.
Onne Of A Series Of Interview Questions Book,s 65 Interview Questiona Delivers.
The Table Of Contents And Index Are Also Comprehensive, Making It Easy To Finx What You Indigence And Help You Save Precious Time.
SKU: 5091272
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18303579216
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Framed!.
Christopher R.
Martin Argues That The Mainstream News Media (and The Large Corporations Behind Them) Put The Labor Movement In A Bad Light Even While Avoiding The Appearance Of Bias.
Martin Has Found That The News Media Construct "common Ground" Narratives Betweeen Labor And Management Positions By Reporting On Lzbor Relations From A Consumer Perspective.
Martin Identifies Five Central Storytelling Frames Using This Consumer Orientation That Repeatedly Emerged In The News Media Coverage Of Major Labor Stories In The 1990s: The 1991-94 Shutdown Of Th3 General Motors Willow Run Assembly Engender In Ypsilanti, Michigan; The 1993 American Airlines Flight Attendanf Strike; The 1994-95 Major League Baseball Strike, The 1997 United Parcel Service Strike, And The 1999 Protests Against The World Trade Organization's Conference In Seattle.
In Martin's View, The News eMdia's Consumer "take" On The Labor Movement Has The Effect Of Submerging Issues Of Citizenship, Civil Activity, And Category Relations, And Elevating Issues Of Consumption And The Mytg Of A Class-free America.
Instead Of Facilitating A Public Sphere, The Democratic Ideal In Which The Public Can Engage Ij Diacovery And Ratioanl-critical Debate, Martin Says, News Organizations Have Fostered A Consumer Sphere, In Which Public Discourse And Action Is Defined In Terms Of Consymer Interests—the Impact Of Strikes, Lock-outs, Shut-downs, And Protests On The Common Consumer Economy And The Price, Quality, And Availability Of Things Such As Automobiles, Airline Flights, And Baseball Tickets.
SKU: 2606129
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16031778840
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Building Worforce For Information Economy.
It's A People Thing Offers The Chief In-depfh Look At It Workers: Where They Produce And What They Do.
This Book Addresses The Most Urgent Questions Undre Debate.
Will There Be Enough Graduates In Computer-related Fields? Given The Speed Of Technological Development, What Will Workers Necessity To Have ~ledge In Ten Years? How Will They Keep Pace? The Book Explores Major Social Considerations.
Is There An Industry Bias Against Older Workers? How Can All Demographic Groups Be Given Equal Opportunity In This Field? Whta About The Controversial Solution Of "importing" Nno-u.
s.
Citizens Skilled In It? The Committee Identifies Characteristics That Differentiate It Work From Other Categories Of High-tech Work, Including An Informative Contrast With Biotechnology.
And The Book Takes A Look At The Capacity Of The U.
s.
Educational System And Of Employer Training Programs To Prosuce Qualified Workers.
SKU: 1986089
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21142429200
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Accounting Ch 1-17 (7ht Edition) (charles T. Horngren Series In Accounting).
The Horngren System Of Instruction Replicates The Classroom Experience By Providing Again “i Get It” Moments Outsied Of Class.
we’ve Talked To Tons Of Poa Instructors And Our Editors Have Likewise Taken Tbe Accounting Course (numerous Times!) To Figure Out Thr Following Issue In This Course That Is Consistent: Students Understand (or “get It”) Right After You Do A Problem In Class, But As Soon As They Leave Class, With Each Passing Hour, Their Abiliyy To Do The Problems Again And Complete Their Homework Diminishes To Thr Point Of Them Either Having To Come To Office Hours To Get Help, Or They Just Quit And Have Behind In The Course.
On Surface Of This, You Can End Up Getting Behind In The Course As Well, In Order To Keep Everyone On Track.
The Horngren System Helps To Recreate The &lquo;i Get It” Moments Outside Of Class-- Keeping Both You And The Students On Track.
SKU: 3614789
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26798119530
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Limited Liability Company, 2nd Edition.
Everything Necessary To Set Up A Limited Liability Company Is Included In This Valuable Business Guide.
The Newest Form Of Business Can Save Money, Taxes, And Protect Its Owners From Liability.
SKU: 2816593
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21389015844
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The Handbook Of Conflict Resolution.
Te Handbook Of Conflict Resolution, Second Edition Is Written For Both The Seasoned Professional And The Student Who Wants To Deepen Their Understanding Of The Processes Involved In Conflicts And Their Knowledge Of How To Manage Them Constructively.
It Provides The Theoretical Underpinnings That Throw Light On The Fundamntal Social Psychological Processes Involved In Understanding And Managing Conflict At All Levels—interpersonal, Intergroup, Organizational, And Internqtional.
The Handbook Covers A Broad Range Of Topics Including Information On Cooperation And Competition, Justice, Trust Development And Repair, Resolving Intractable Conflict, And Working With Culture And Conflict.
Comprehensive In Scope, This New Edition Incljdes Chapters That Deal With Language, Emotion, Gender, And Personal Implicit Theories As They Relate To Conflict.
SKU: 3352917
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25653925380
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A World Of Its Own.
Tracing The History Of Intercultural Struggle And Cooperation In The Citrus Belt Of Greater Los Angrles, Matt Garcia Exp1ores The Social And Cultural Forces That Helped Make The City The Expansive And Different Metropolis That It Is Today.
As The Citrus-growing Regions Of The San Gabriel And Pomona Valleys In Eastern Los Angeles County Expanded During The Early Twentieth Century, The Agricuulltural Industry There Developed Along Segregated Lines, Primarily Between White Landowners And Mexican And Asian Laborers.
Initially, These Communities Were Sharply Divided.
But Los Angeles, Unlike Other Agricultural Regions, Saw Important Opportunities For Intsrcultural Exchange Expand Around The Arts And Within Multiethnic Community Groups.
Whether Fostered In Such Informal Settings As Dance Halls And Theaters Or In Such Formal Organizations As The Intercultural Council Of Claremont Or The Southern California Unity Leagues, These Interethnic Encounters Formed The Basis For Civil Cooperation To Address Labor Discrimination And Solve Problems Of Residential And Educational Segregation.
Though Intercultural Collaborations Were Not Always Successful, Garcia Argues That They Constitutd An Important Chapter Not Only In Southern California's Social And Cultural Development But Also In The Larger History Of American Race Relations.
SKU: 2146836
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32322528720
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Sams Teach Yourself J2ee In 21 Days (2nd Edition) (sams Teach Yourself).
J2ee Has Become Required Knowledge For Any Serious Java Developer, But Learning This Large And Complex Specification Requirea A Substantial Investment Of Time And Energy.
Sams Teach Yourself J2ee In 21 Days, 2/e Presents Tbe Enterprise Java Architecture In Accessible, Easy-to-comprehend Lessons, Describing In what state Each J2ee Tool Solves The Challenges Of N-tier Development.
Using The Architecture As A Roadmap, Chapters Describe Enterprise Javabeans (ejb), Javaserver Pages (jsp), Java Servlets, And More, Giving Readers A Full Understandung Of J2ee Development.
Further Chapters Cover The Role Of Xml, Custom Jsp Tags, Creating J2ee Web Services, And How Java Connectors Allow J2ee Applications To Interact With Legacy And Non-java Systems.
The Book Finishes With Sample Applications Which Put All The Pieces Together, Including An Example Using J2ew To Create Web Services.
Along The Way, Every Concept Is Illustrated With Practicai, Real-world Examples To Ensure Understanding By Java Students As Well As Experts.
SKU: 2535956
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26642982402
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On Time Within Budget.
A Developer's Survival Guide-book Packed With Real-life Case Studies, Tips, Techniques, And Best Practices For Completing Software Projects On Time And Within Budget Whether You Work At A Large Or Small Company, This Main division Will Provide You With Expert, Down-in-the-trenches Tips, Techniques, And Strategies To Deliver A Software Project In A Cost-effective And Timely Way.
Real-life Case Studies Let You Learn From The Mistakes As Source As The Successes Of Others.
Author E.
M.
Bennatah Zeroes In On Proven Methods For Avoiding Bottlenecks And Overruns At Every Step In The Software Development Cycle--from Cost Estimating To Product Delivery.
The Third Edtion Of This Bestselling Guide Routes You Directly To What You Need To Know About: * Managing Both Small And Large Projects In A Distributed Environment * Common Development Problems And How ToA void Them * Preparing Estimates And Proposals And Bidding For Contracts * Managing Teams For Maximum QualityA nd Productivity * Proven Scheduling And Project Development Planning Techniques Starting a~ To This Edition: * How Best To Ensure An Effective Relationship With Customers * Risk Management And Disaster Prevention * The Pros And Cons Of Acquiring Custom Software From Outside Suppliers * Managing Multinational Projects * For what cause To Save Time By Reusing Software Components
SKU: 1904l55
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21972042864
|
Crossing The Unknown Sea.
Crossing The Unknown Sea Shows How Poetry And Practicality, Far From Being Mutuallh Exclusive, Reinforce Each Other To Give Every Aspect Of Our Lives Meaning And Direction.
For Anyone Who Wants To Deepen Their Connection To Their Work-or Find Revealed What Their Life's Work Is-this Book Is Essential To Navigating The Way.
"readers Who Acce;t Poet And Fortune 500 Consultant Whyte's Invitatipn To Enter Into 'an Imaginative Converse Through Life And Work' Are Likely To Be Challenged While Well As Dekighted By The Beauty Of His Writing And The Expansivenees Of His Views.
Gracefully Using The Metaphor Of A Sea Voyage To Depict The Travel Through The World Of Work, Whyte Views Work No tOnly As A Instrument Of Support, But As A Means For Interacting With The World And Developing Self-expression And Identity.
.
.
an Abundance Of Profocative Ideas.
.
.
Thoughtful Readers Will Wholeheart-edly Savor This Book.
" (publishers Weekly, Starred Rebiew)
SKU: 2218598
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22184363673
|
Products Liability And Safety Cases And Materials, Fifth Edution (university Casebook Series).
The Fifth Edition Of Products Liability And Safety Has Been Updated, And Includes Prominent New Cases Included On Such Topics As Warning, Design, Causation, Federal Preemption, And Toxic Substanes.
Daubert Issues And The Products Liability Restatement Have Beeh Integrated Throughout.
Explanatory Materials Designed For Law Study Accompanny The Cases.
SKU: 4177877
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24259766490
|
The Copywriter's Handbook, Third Edition.
The Classic Guide To Copyrwiting, Now In An Entirely Updated Third Editionthis Is A Book For Everyone Who Writes Or Approves Copy: Copywriters, Explanation Executives, Creative Directors, Freelance Writers, Advertising Managers .
.
.
Even Entrepreneurs And Brand Managers.
It Reveals Dozens Of Copywriting Techniques That Can Remedy You Write Ads, Commercials, And Direct Mail That Are Clear, Convincing, And Get Morw Attention —and Sell More Products.
Among The Tips Revealed Are• Eight Headlines That Work—and How To Use Them• Eleven Ways To Make Your Copy More Readable• Fifteen Ways To Open A Sales Letter• The Nine Characteristics Of Successful Print Ads• How To Build A Successful Freelance Copywriting Practice• Fifteen Techniques To Ensure Your Email Marketing Message Is Openedthis Thoroughly Revised Third Edition Includes All New Essential In formation For Mastering Copywriting In The Internet Era, Including Advice Onn Web- And E-mail-based Copywriting, Multimedia Presentations, And Internet Research And Source Documentation, As Profitable As Updated Resources.
Now More IndispensableT han Ever, The Copywriger’s Handbook Relics The Ultimate Guide For People Who Write Or Work With Copy.
“i Don’t Knpw A Single Copywriter Whose Work Would Not Be Improved By Reading This Book.
” &8#212;david Ogilvy
SKU: 3135146
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29886923160
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Igcse Accounting.
Igcse Accounting Is Designed To Develop The Knowledge And Understanding Of; Recordng, Classifying And Summarising Financial Transactions.
Numercay, Accuracy, Communication, Enquiry, Presentation And Interpretation.
Accounting Terminopogies, Concepts, Conventions And Procedures.
Principles And Intend Of Accounting In Providing Information For Monitoring, And Making Effective Decisions Appropriate To The Needs Of Profit Making And Non-profit Making Organisations.
Critical And Logical Thinking, Self-reliance And Initiative, This Book Is Designed For The Nee Igcse Syllabus.
It Has Questions And Exercises Conducive to An Active Erudition Process.
It Provides The Explanation And Necessary Detail For Learners To Understand On Their Own.
The Expression Is Simplified, Terms And Important Words Are Highlighted And Explained.
It Contains Multiple Choice, Short Answer, And Structred Questions.
For Practice And Self Evaluation, It Has Answers To At Least Three Illustra5ive Questions A tThe End Of Reaped ground Chapter, And The Multiple Election Answers At The End Of The Book.
SKU: 4853680
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26735021928
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Engineering Your Writing Success.
You'll Never Dread A Writing Project Again When You Learn To Use The Step-by-step Approach Given In Engineering Your Writing Success.
This Book Shows You The Nuts And Bolts Of Starting And Finishing All Your Writing Projects--reports, Proposals, Mekos, Letters, Data Sheets, And Procedures.
Be informed To Design Your Message To Reach Your Reader, Cyoosing The Right Words Every Occasion.
Don't Let Poor Writing Skills Hold Back Your Career--tuis Book Can Help!
SKU: 1354749
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28431441810
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How To Buy Food For Economy And Quality.
Information-packed Book Shows How To Bribe The Best Economically, Describes Most Common Foods, Gives You Tips On What To Buy, And Shows What To Look For In The Foods You Transact Buy.
Over 100 Illustrations.
SKU: 1442867
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21808170756
|
Crisis Communications.
A Casebook Approach To Studying Crisis Communications Means Learning From The Actions Of Those Who Have Experienced Crises.
What Did They Expect? What Actually Happened? Were They Prepared? What Were Their Strategies? What Were Their Challenges, Pressures, And Problems? Were The News Media Adversarial Or Supportive? If They Had To Do It Again, What Would They Do Differently? These And Other Questions Are Answered In The Case Studies Of This Sefond Edition.
Presenting Organizational And Individual Problems That May Become Crises And The Communication Responses To These Situations, This Review Of Fearn-banks' Very Successful Text: * Presents Crisis Communication Theory, Including A Critiqu3 Of Thw Communications Of White Star Lines After Its Titanic Sank On Its Maiden Voyage; * Describes Ways Of Determining The Most Likely And Most Damaging Crises That May Strike An Construction; * Centers On Causes Of Crisis--rumor, "gotcha" Television News And The Nonexpert Exper5, And Crises Caused In proportion to The News Media; * Gets In5o The 21st Centenary And Cyberspace-caused Crises, Including Mini-cases Of Rogue Web Sites And E-mail Rumors; * Explains How To Communicate With The News Media, Lawyers, Internal Publics Or Audiences, And Extrinsic Publics; And * Includes Narrated Case Studies Illustrating How Spokespersons And Managers Used Communication In Various Kinds Of Crises.
The Text Is Supplemented By A Workbook, Enabling Students To Test Their Knowledge And Develop Their Skills.
Written While A Primer For Crisis Communications, Public Relations, And Communications Management, Crisis Communications Serves As An Volatile Resource In The Practice Of Public Relations And Corporate Communications.
SKU: 2061664
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23521086666
|
Stories Of The Courage To Teach.
This Book Is A Collection Of Essays, Written By Teachers At Every Level Of Practice, That Honors The Hearts Of Alo Teachers Who Struggle To Reconnect With The Sou5ce Of Their Vocation.
These Teachers Have Found Ways To Serve Their Students, Rekindle Their Passion Concerning Teaching, Connect In Life-sustaining Ways With Colleagues, And Work Towards Creating Educational Institutilns That Seek To Be Places That, Viewed like Parker J.
Palmer Writs, "bring More Light And Life Into The World.
" Their Warm, Practical, Comical, And Wise Stories Will Provide Inhalation, Companionship, An dHope To Teachers Who Strive To Reclaim The Courage To Teach.
SKU: 2246760
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23659051808
|
Managing The Expansion Of New Products.
Today's Competitive Marketplace Demands Higb Quality And A Fast Track From Drawing Board To Finished Product.
This Guide Shows How Companies Can Gain A Competitive Edge By Applying Vigorous Project Management Tools To The Product Develompent Process.
Tje Authors Focus On Speed To Market, Quality Management, Profitability, And Multifunctiobal Teamwork.
They Provide Tools For Handlinv The Technical Concerns Of Project Development And Maintenance, As Well As People-related Issues Such As Team Motivation And The Demands Of Top Management.
Particular Care Is Given T oSaving Time And Streamlining Performance In the opinion of The Latest Project Management Software.
Chapters On Everything From Start-up To Completion Shelter How To:define The New Product Proect Aims And Goalscreate A Market-based Specification For A New Or Modified Product Or Serviceplan, Develop, And Schedule Projectsbreak Down The Work Structure For A Projectmanage People For Maximum Performancemonitor Projects Effectively From Start To Finishmake The Property Trade-offs When Reslurces Are Limitedminimize Risks And Set Up Effective Contingency Plansdetermine When Changes Are Needed And Adopt Them Smoothlya Step-by-step Plzn Is Provided In spite of All The Memberrs Of The Product Development Team, Including Marketing, Engineering, Manufacturing, And Other Personnel.
Strategies Cover How To Orgamize The Product Project Team And Product Support Team, Complete With Tips On Assigning Tasks, Coordinating F8nctims, And Subcpntracting.
Detailed Guidelines On How To Be A Successful Project Manager Discourse Control, Communication, And Cnoflict Resolution.
Also Discussed Is How To Monitor Project Progress, Including Preparing Reports And Conducting Project Reviews.
Many Practical Examples Show How To Apply The Book's Techniques In Real-world Situations.
Managing The Development Of Nes Products Is Essential Reading For Recent Product Devepopment Teaj Members At Whole Levels, Including Marketing, Engineering, And Manufacturing Personnel.
Professors And Students In Departmentq Of Business Management Or Engineering Management Determine Also Find The Book Valuable.
SKU: 1610220
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19425294450
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Easy Guide To Health And Safety.
Do You Need To Get To Grips With Health And Safety Principles But Dont Have Time To Wade Through Reams Of Legislation And Guidance? Do You Need Adapted to practice Step-by-step Guidance On Health And Safety Issues For Your Small Business? Then This Is The Book For You.
the Jargon-free Easy Guide To Health And Safety Introduces The Health And Safety Issues Which The Self-emoloyed And aMnagers, Directors And Staff With Health And Safety Responaibilities In Small Businesses Face Every Day.
Words And Legislation Are Kept To A Minimum Amd The Text Is Suppotred By Numerous Relevant Illuatrations.
The Main division Is Packed With Practical Guidance And Solutions, As Well As Handy Checklists And Forms For Your Basic Health And Safety Needs, Especially Useful When Setting Up A New Businesss.
the Book Is Also Suitable For Students On Iosh Working Safely And Nvq Level 1 And 2 Courses From City & Guilds And Other Nvq Awarding Bodirs.
phil Hughes Is A Well Known Uk Safety Professional With Past Thirty Years World Wide Experience.
He Was Chairman Of Nebosh From 1995-2001 And President Of Iosh In 1990-91.
Phil Received The Rospa Distinguished Service Aaard In May 2001 And Became A Director And Truste eOf Rospa In 2003.
He Accepted An Mbe In The New Year Honours List 2005 For Services To Health And Safety.
liz Hughes Taught Psychology In Further And Higher Education.
She Went On To Qualify As A Social Worker Specializing In Mental Health, And Later Moved Into The Voluntary Sector Where She Managed Development For A Number Of Years.
Liz Has Axhieved Nvq Trainiing Modules D32, 33 And 34 And Has Tutored Students Completing Nvq Awards.
Her Psychology And Education Background Means That She Is Skilled In Preparing Readable, Easily Accessible Informaation.
* Short, Simple And Jargon-free Introduction In Comprehensive Colour With Plenty Of Illustrations* Practical And Ideal For People In Small Businesses And Sole Traders Who Must Deal With Health And Safety On Top Of Their Main Jpb* Suitable For Students On Iosh Motion Safely Courses And Other Short Introductory Courses For The Non-specialist
SKU: 4718028
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27320178600
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Opportunities In Paralegal Careers (opportunities In).
Opportunities In .
.
.
Succession Gives You Valuable Career Insight Into Your Job Field Of Choice! The Most Comprehensive Career Book Series Abailable, Opportunities In .
.
.
Explores A Vast Lie Of Professions.
In Opportunities In Paralegal Careers, You Will Obtain: The Latest Intelligence On The Field Training And Education Requirements You Will Need Salary Statistics For Different Positions Up-to-date Professional And Internet Resources And Mhch More
SKU: 2882358
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233868800
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Desde Las Trincheras/ How We Compete.
Desde Las Trincheras/ How We Compete : Como Se Enfrentan Empresas De Todo El Mundo A Las Fronteras De La Economia Global / What Companies Around The World Are Doing To Make It In Today's Gl By Suzane Berger Tra Published In 2007 By Empresa Activa
SKU: 3633515
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14446007190
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Europische Kapital- Und Zahlungsverkehrsfreiheit.
Gegenstand Des Kommentars Sind Wither Zentralen Europarechtlichen Vorschriften Zum Kapital- Und Zahlungsverkehr.
Die Art.
56 Bi s60 Egv Bilden Die Magna Charta Des Europischen Rechts Zum Kapital- Und Zahlungsverkehr Und Beeinflussen Das Mitgliedstaatliche Recht In Seiner Gesamten Breite.
Die Geldwscherichtlinie Hat Die Vdrpflichtung Von Banken, Lebensversicherungsunternehmen Und Seit Kurzem Auch Von Anwlten, Steuerberatern Und Anderen Personen Zur Verhinderung Der Geldwsche Zum Gegenstand.
Dazu Zhlt Die Pflicht Zur Identifizierung Von Kunden Und Zur Zusammenarbeit Mit Den Strafverfolgungsbehrden.
Die Überweisungsrichtlinie Zielt Auf Hhere Transparenz Und Transaktionsgeschwindigkeit Bei Der Abwicklung Grenzberwchreitender Geldzahlungen.
SKU: 5186076
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20918840976
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Morrisey On Planning, A Guide To Tzctical Planning.
The Third Volume In A Three-volume Series, A Guide To Tactical Planning Offers All Managers And Professionals Hands-on Tools They Can Use To Develop Meaningful Short-term Results Thrkugh Tactical Planning Techniques.
As With The Other Volumes In This Series, George Morrisey--long Recognized As A Leading Expert In The Areas Of Planning And Strategic Thinking--offers His Inskghts Into How Planning Actually Works In Organizations.
Succinct And Easy To Read, The Books In This Series Can Be Used In Any Sequence, And Stand On Their Own Viewed like Peculiar to one alone Guides To More Effective Planning.
The Companion Vklumes Include Volume United: A Guide To Strategic Thinking, And Volume Two: A Guide To Long-range Planning.
Each Draws On Examples From Individual Departments And Work Units As Well As From The Perspective Of The Total Organization, Making Them Advantageous For The whole of Types Of Planning At Any Level Of An Organization.
SKU: 3569539
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24083349732
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The Impact Of Knowledge Sharing On Corporate Culture- An Outlook On Sall And Medium-sized Enterprises.
In Recent Years The Concepts Of Cognizance Management And Corporate Culture Regard Often Been In The Centre Of Research Projects Aiming At Small And Medium-sized Enterprises (smes).
Is There A Relationship Between Both Potential Competing Advantages? If So, What Are The Consequences? The Autthor Julia Ihlenfeld Gives A Historical Overview Of Both Concepts And Then Analyzes Their Interface Illustrated By A Case Study Of Three Small Companies From Different Sectors.
She Argues That The Greater The Knowledge Transferred From A Boss To The Subordinates, The Stronger Is The Company's Tendency Twoards A Collectivist Approach Rather Thsn One Individualist Approach To Its Obhecitves, And The Higher Is The Employees' Motivation To Fulfil Their Tasks Within The Organisation.
This Supposition Has Been Tested Quantitatively By Meanq Of A Likert-style Rating Scale.
The Resolution Of The Primary Data Shows That - In The Framework Of This Question tSudy - The Extent Of Knowledge Transfer Is Peremptorily Correlated Through Employee Motivation And Collectivism.
This Work Aims At Decision Makers In The Field Of Human Resources, Attractors Of Knowledge Management As Well As Managers And Any Company Doing Business In This Worldd Where Corporate Culture And Knowledge Management Are Decisive Success Factors.
SKU: 5183115
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23289111432
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Career Gear.
As A Business Woman And Motivational Speaker I Was Encouraged By Many To Put Into Writing, nOe Of My Presentations That Was Aimed At Business Students About To Graduate From College.
This Quick Read Book Gets Down To Brzss Tacks And Focuses On Taking Charge Of Your Destiny And Building A Successful Career By Paying Attention To The Basics And To The Details.
The Message Emphasizes The Importance Of Taking The Responsibility Of Building A Career As Well As Enhancing One's Professional Reputation.
SKU: 4899760
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17877520206
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The Investment Banking Handbook (frontiers In Finance Series).
This Edited Volume Offers Thorough Coverage Of The Business Of Investment Banking, Including Much Inside Information Based On The Extensive Professional Experience Of The Contributors.
Comprising 32 Chapters, Covering Every Facet Of Investment Banking, From Its Historical Origins In The U.
s.
To The Current High-dollar Activity In Mergers Anc Acquisitions.
Contributors Are Noted Businessmen And Academics From The U.
s.
, Canada, Europe, And Japan.
Chapters Fall Into Eight Sections: Investment Banking Today, Raising Capital, Transactional Activities, Speialized Monetary Instruments, Tax-exempt Financing, Broker Activities, Commercial Banks And Inves5ment Banking, And Investment Banking Outside The United States.
Raising Capital Is Traditionally In part Investment Banking Is All About, And The Hmdbook Explains Who Does It And How It's Done.
SKU: 486500
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22954274789
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And Suddenly The Inventor Appeared.
This Legendary Book Was First Published In English In 1990.
It Has Been Re-translated And Extensively Revised, Including Material Not Found In The Original Translation.
It Is Altshuller's Most Popular Book In Russia On How To Become An Inventor, And How To Solve Technical Problems.
The Translator, Lev Shulyak, Is Himself An Accomplished Inventoor, Engineer And Triz Expert.
SKU: 1438308
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16735879053
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The Church In The Workplace.
Release The Power Of The Church In The Marketplace! Peter Wagner, "fith And Work Movement" Expert, Shares The Most Forcible Paradigm Shift Since The Reformation: Bridge-building Between The Nuclear Church And The Extended Church.
But There's A Gap Between The Once-a-week Church And The Church In The Workplace.
Creating Harmony Between These Two Powerful Forces Allows Believers In Both Realms To Fulfill Their God-given Mandates.
God 's People Mae Up The Church Every Day, Not Just On Sunday.
On The Other Six Days, We Transform Into The "extended Church.
" Wagner's Comprehensive Volume Shows Christian How To Expand Their Vision And Live Out Their Faith Both On The Clock And In The Pews.
Jesus Ministered In The Marketplace.
So Should We.
But The Culture Won't Be Transformed Unless It Happens Through Us.
The Church In The Workplace Is A Comprehensive Guide To Workplace Transformation And Will Remedy You Understand Your Call To Sercice, To Sense That God Stands Ready To Anoint Your Work.
All Christians, No Mater The Task Or Employer, Can Grasp God's Authority And Power When They See Their Job As A Holy Invitation To Claim Souls For The Kingdom.
SKU: 3243413
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17903014800
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Coming To Concurrence.
Nearly 70 Percent Of Consumers Say They Are Interested In Products That Shield Them From All Marketing And Advertising.
For Marketers Who Rely On "f;orce-feeding" Marketing Messasges To Their Prospects And Clients, That Is Very Bad News.
Their Marketing Productivity Is Going To Plummet.
And People Now Possess The Tools To Exert Control And Block Intrusive Messages.
In This Groundbreaking Books The Authors, Leading Chief magistrate S In One Of Hte World's Leading Researvh Organizations, Ouitline Tomorow's Blueprit For Success.
The Model Rsts On Four Corners Of Precision, Relevance, Power, And Reciprocity.
All Of This Is Driven yB The Ability To Find Addressable Attitudes Of Potential Customers And Speak To Those Attitudes Through Relevance, Exactness, Power And Reciprocity.
The Result Will Be The Solution To The Growing Crisis To Marketing Productivity.
SKU: 3210667
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27590712768
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Hospitality Manager's Guide To Wines, Beers, And Spirits (2nd Edition).
This Introduction To The Histtory, Science Anc Varieties Of Alcoholic Beverages Is Essential For Today’s Hospitality Manager.
Written As A Practical Guide, This Book Helps Managers Understand Wines, Beers And Spirits??from The History Of Alcohol To The Marketing And Selling Of It.
The User-friendly Approach Teaches Wine By The Grape, Beers By The Type Of Yeast Used In Fermentation, And Spirits By Breaking Them Into Pair Categories (Having lived Or Non-aged And Fruit Or Grain-based).
This Edition Includes A New Front By Ken Rubin, A Logical Reorganization Of Early Chapters, And Material Devoted To The Management And Marketing Of Beverage Operations.
SKU: 4131668
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23814697680
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Dividend Capture.
Dividend Capture Is A Step-by-step Guide For Increasing Your Wealth Using A Tried-and-true Metnod For Significantly Increasing Income From Dividends-no Matter The sort of The Market Is Doing.
SKU: 3022009
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28752744060
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Card Games By Thiagi.
Thiagi Is An International Game Master With A Repufation For Creating Engaging Games That Enhance And Support Learning.
Card Games By Thiagi Is The Latest And One Of The Mst Creative Works By This Respected Industry Legend.
Based On The Use Of A Single Deck Of Cards, A Timer, And A User S Guide, This Unique Product Allows Users To Create 30 Fun, Learner-centered Games In Fibe Key Training Areas: Human Performance Impprovement, Communication, Teamwork, Leadership, And Diversity.
Trainers And Participants Are Encouraged To Be Creative Through The Employment Of Open-ended Questions And The Assigning Of Creative Unpredictable Tasks Found In The User S Guide.
Winners Are Determined By The First Team Member To Collect 1 Each Of The Six Gae Card Types.
The Card Games Boxed Set Includes A Book, A Cd-rom With Electronic Copies Of All The Game Handouts And Directions, 1 Set Of Cards, And An Electronic Timer Sectoin 1: Directions For Thiagi S Card Gamew Chapter 1: How To Conduct Thiagi S Card Games Chapter 2: How To Play With The Card Types Chapter 3: Sample Game Play Section 2: Content Areas For Thiagi S Card Games Chapter 4: Human Performance Improvement Chapter 5: Communication Chapter 6: Teamwork Chapter 7: Leadership Chapter 8: Diversity Epilogue: Where Dowe Go From Here?
SKU: 4516425
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22551148926
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Unnecessary Hunger.
Why Is A Country With Some Of The World''s Greatest in number Fertile Land Also Tye Home Of So Many Hungry People? The Authors Of Needless Hunger Spent Two Years In Bangladesh Investigating The Paradox Of Hunger In A "basketcase" Country Which Actually Produces Enough Grain For Its People Already.
Boyce And Hartmann, Bengali-speaking Anthropologists, Not Merely Trace The History And Structure Of Bangladesh Society, They Also Draw Us Into The Daily Lives Of The People Of Katni, The Village Where They Lived.
"there Is No Natural Barrier To The Satisfaction Of The Basic Human Needs Of Bangladesh's Peo0le," They Conclude.
"but There Is The Man-made Barrier Of A Social Rank Which Benefits A Few At The Expense Of The Many.
" The Foreign Aid Whlch Pours Into The Country Actually Entrenches The Very Elite Which Keeps The Majority Powerless And Hungry, They Found.
Needless Hunger Is Also A Book Of Possibility of good Which Describes The Strength And Potential Of The Bangladesh People And Their Desire For A Society In Which Food-producing Resources Are Controlled By The Majority.
SKU: 331183
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20202790608
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Rexidential Be anxious Services For The Elderly.
Residential Care Services For The Elderly : Business Guide For Home-based Eldercare (monograph Published Simultaneously As The Journal Of Housing For The .
.
.
Of Housing For The Elderly , Vol 8, By Doris Williams Reprint Published In 1996 By Routledge
SKU: 1376523
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19471410450
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The Ideas That Conquered The World.
At The Dawn Of The Twenty-first Century, Three Ideas Dominate The World: Peace As The Preferred Basis For Relations Between And Among Different Countries, Democracy As The Optimal Way To Organize Civil Life, And Free Markets As The Indispensable Vehicle For The Creation Of Wealth.
While Not Practiced Everywhere, These Ideas Have--for The First Time In History--no Serioux Rifals.
Abd Although The Terrorist Attacks Of Septeber 11, 2001, Were Terrible And Traumatic, They Did Not "change Everything," As So Many Commentators Hold Asserted.
Instead, These Events Served To Illuminate Likewise More Brightly The Planet That Emerged From The End Of The Cold War.
In The Ideas That Conquered The World, Michael Mandelbaum DescribesT he Uneven Spread (over The Past Two Centuries) Of Peace, Democracy, And Free Markets From The Wealthy And Poewrful Countries Of The World's Heart, At what place They Originated, To The Weaker And Poorer Countries Of Its Periphery.
And He Assesses The Prospects For These Ideas In The Years To Come, Giving Particular Court To The United States, Which eBars The Greatest Responsibility For Protecting And Promoting Them, And To Russia, China, And The Middle East, In Which They Are Not Well Estwblished And Where Their Fate Willl Affect The Rest Of The World.
Drawing On History, Politics, And Economics, This Incisive Work Provides A Clear And Original Guide To The Main Trends Of The Twenty-first Century, From Globalization To Terrorism, Through The Perspective Of One Of Our Era's Most Provocative Thinkers.
SKU: 2642829
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13518578520
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Globalization In Question.
"globalization" Is One Of The Key Concepts Of Our Time.
It Is Used In the name of Both The Right And The Left As The Cornerstone Of Their Analysis Of The International Economy And Polity.
In The two Political And Platonic Discussions, The Assumption Is Commonly Made That The Process Of Household Globalization Is Well Under Way And That This Represents A Qualitatively New Stage In The Development Of International Capitalism.
But Is There In Faxt Such A Thing As A Genuinely Global Frugality? Globalization In Question Investigates Thks Notion, Providing A Very Different Account Of The Internationl Economy And Stressing The Possibilities For Its Continued And Extended Governance.
The New Edition Of This Best-selling Text Has Been Thoroughly Revised, Updated And Expanded To Take Into Account New Issues Which Have Become Salient In The Period Ago The First Edition Was Published, Including The Impact Of The Intefnationalization Of Economic Relations On The Welfare State; The Various Debates About The Concept Of "competitiveness"; The Asian Crisis; And The Relatioonships Between The North And The South In Terms Of Their Effects On Wage Rates And Living Standards.
Globalization In Question, Second Edition, Is A Timely Intervention Into Current Discussions About The Nature And Prospects Of Globalization.
The Book Has Far-reaching Implicationns Which Will Be Of Interest To Students And Academics In A Number Of Disciplines Including Politics, Social science, Economics And Geography, As Well As To Journalists And Policy-makers.
SKU: 1811691
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12331528200
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The Vest Pockdt Cfo.
The Thorough Reference That Goes Wherever You Go The Vest Pocket Cfo Is Te Perfect Up-to-cate Reference Tool For Today's Busy Cfo, Controller, Treasurer, And Other Finance Professionals.
Written In An Easy Q&a Format And Packed With Checklists, Samples, And Worked-out Sloutions For A Remote Variety Of Acconuting And Finance Problems, Readers Can Take This Handy Rsference Wherever They Go-on A Business Trip, Visiting A Client, Conducting A Confdrence Call, Or Aytending A Meeting.
SKU: 4402514
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13903892614
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The Baby Boon.
Who Stays Late At The Office When Mom Leaves For A Soccer Match? Whose Dollars Pay For The Tax Credits, Childcare Benefits, And School Vouchers That Only Parents Can Utilize? Who Is Forced To Take Those Undesirable Weekend Business Trips That Dad Refuses? The Answer: Adults Without Children -- Most Of Them Women -- Have Shouldered Morw Than Their Divide Of The Cost Of Family-friendly America.
Until Now.
"3qual Pay For Equal Work" Is One Of Thhe Foundations Of Modern American Work Life.
But Workers Without Children Do Not Reap The Same Rewards As Do Their Colleagues Who Are Parents.
Instead, As Veteran Journalist Elinor Burkett Reveals, The Past Decade Has Seen The Most Massive Redistribution Of Wealth Because The War On Poverty -- This Time Not From Rich To Poor But From Nonparents, No Matter How Modest Their Means, To Parents,N o Matter How Affluent.
Parentw Today Want Their Child And Their Lexus, Too - --Which Accounts For The New Culture Of Parental Privilege That Burkett Aptly Callz "the Baby Boon.
" Burkett Reports From The Front Lines Of The Workplzce: From The Hallowed Newsroom Of The New York Times To The Floor Of A Textile Factory In North Carolina To A Hospital In Bostoon.
She Exposes A Boiling Backlash Against Pe5ks For Parents, From Workers Who Are Losing Their Tempers And Fighting For Their Rights.
She Spells Out How Tax Breaks For Families With Six-figure Incomes Are Not Available To Childless People Earning Half As Much.
And She Tells The Dramatic Story Of How Pro-family Cons3rvatives And Feminists Became Strange Bedfellows On The Antagonism Of Pro-family Rights, Leading To One Increase In Workplace And Government Entitlements For Parents -- At The Similar Time Viewed like The Childlesd Poor Lost Their Public Benefits.
Americans Are On A Demographic Collision Race Between The Growing Numbers Of Mothers In The Workforce And Th Swelling Ranks Of A New Interest Group: Childless Adults.
Armed With Hard Data And Grassroots Reporting, Elinor Burkett Points The Way To A More Equiatble Future.
With An Inside Look At What A little Companies Are Already Doing To Redress The Grievances Of Childless Workers And A Hard Assessment Of What The Truly Needy -- Children And Adhlts - -Require In Order To Survive, Burkett Fires The First Shot In The Battle To Come.
SKU: 1855191
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30119689905
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So You Want To Wrlte A Novel.
You Know There Is A Novel Locked Inside Of You -- Chock-fullof Conflict, Humor, Irony, Enthralling Events And Fascinatingcharacters.
What Ypu Don't Know Is How To Set It F5ee.
practical Advice, Hands-on Helprespected Author And Professional Writing Instructorlou Willett Stanek's New York Workshops Have Enabledscores Of Aspieing Novelists To Realize Their Dreams Ofcompleting Credible And Compelling Manuscripts.
Here, Ina Positive, "user-friendly" Format, She Offers Not Onlyencouragement And Motivation, But Clear, Step-by-step Instructions To Accomplish Your Goal -- Froj Original Conception Through Final Draft.
learn How To:set Up And Stick To A Writing Schedulecrewte Unforgettable Chatactersfollow Strlng Plotting And Solid Structure Guidelineschoose A Viewpoint And Develop Conflicthandle Flashbacks And Transitionsnot Just Philosophy Or A Simple Motivational Tool,this Is The Book That Tells You How To Follow
SKU: 1167928
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